3 SaaS Recipes for Success 🧑‍🍳 

Cutting to the chase today: I’m laying out three SaaS Recipes for immediate action.

No beating around the bush, just straight-up, actionable strategies to beef up your SaaS game. 🥩

Whether you're dodging the sales spiel, gunning for growth, or ready to invest and escalate, these recipes are your blueprint for success.

Ready to roll up your sleeves and get to work, Chef?

Today in 7 minutes or less:

✔️ The Bad Marketer

✔️ The Sales Hustler

✔️ The Super-Savvy Investor

Recipe 1: The Newbie Marketer 🚫📢

• Goal: Reach $10k MRR without resorting to overt sales and marketing tactics.

I've seen it all too often: brilliant folks who've been stewing in the SaaS world for months, even years, without making a dime.

The "Bad Marketer" strategy is about embracing generosity and leveraging your network.

It’s simple: pick three businesses you already know and like. This could be your favorite local bakery, the gym where you’re a regular, or the accountant who saves you from tax season despair. Offer them your SaaS product for free. Yes, you heard that right — $0.

But here’s the kicker: the only thing you ask in return is if they find your service valuable, they refer one person per month to you. Someone who’s interested and willing and able to pay your asking price of $297.

It’s not charity… it’s smart business. It’s about sowing seeds that grow into a garden of referrals.

Here’s the outcome: after a year, with each of your three starting businesses sending just one person your way monthly, you could be looking at 30 referrals. Even at a conservative conversion rate, you’re well on your way to hitting, or even surpassing, $5-10k in MRR. All without the traditional sales pitch, without the "marketery" tactics.

Why does this work? Because at its heart, this approach is built on authentic connections and genuine word-of-mouth. People trust recommendations from those they know and respect far more than any cold call or flashy ad. And by delivering real value to your initial three, you’ve turned them into a powerful marketing team, rooting for your success.

The essence of the "Newbie Marketer" recipe lies in its simplicity and effectiveness. It underscores that delivering exceptional service and fostering genuine relationships can yield growth that many aggressive marketing strategies can’t match. So, serve up your SaaS with a side of sincerity, and watch as the referrals — and revenue — start rolling in.

Recipe 2: The Sales Hustler 💨 

• Goal: Whip up $50k MRR within a year through precision, repetition, and smart targeting.

Before we turn up the heat, let’s talk about the importance of patience and seasoning your experience over time. Reflecting on my own journey, scaling from $50k to $150k MRR became second nature with practice. But, the first ascent to $50k? That took a solid 18+ months.

The key? Give yourself the grace of time.

Master the recipe slowly, five times over, and soon you’ll be able to do it in your sleep.

The Sales Hustler playbook is all about turning up the heat with strategy and finesse. Begin by firing up ads for a Free Live Workshop. This isn’t just any workshop… it’s your secret sauce, tailored to a specific audience that craves what you’re cooking.

I had a Margin Maker write in last week that they just launched a SaaS in the taxidermy space, so I’m going to use that as an example. You would reach out with this tagline: "Attention Taxidermists - Discover How to Get 20 Free Leads Every Month Without Spending a Dime on Facebook Ads." That’s your hook, one that’s guaranteed to catch the right leads.

In the heart of your workshop, you’re not just fluffing up the garnish. You’re giving them the meat of the matter: how to set up a Google My Business profile page and integrate live chat on their website, making them easily found and easily contacted.

It's a simple equation: more accessibility = more leads.

As you round off your workshop, serve up a compelling CTA: "If you’d love for me to take this entire process off your hands, let’s hop on a call."

And for folks who don’t book, you can offer an expiring 50% off coupon for your software, slashing that $297 price tag to $149.

Remember, the "Sales Hustler" recipe is about understanding your audience so well that your offer becomes irresistible.

Savor the process, from prepping your ingredients (your ad and workshop content) to plating up (closing the deal). With each repetition, you’ll refine your skills, and before you know it, you'll have cooked up $50k MRR in a year. 🧑‍🍳

And there you have it, a dish that not only satisfies the hunger for growth but does so with a taste of refinement and strategy.

Recipe 3: The Savvy Investor 💰

• Goal: Cultivate a $100k MRR by smartly channeling funds into content creation and innovative marketing strategies.

Adopting the mindset of a savvy investor means looking beyond the conventional. It's about making strategic investments that not only elevate your brand but transform the very way your audience engages with it.

We’re drawing inspiration from the playbook of top affiliate marketers. This strategy revolves around crafting a scalable, organic-feeling brand experience that resonates deeply with your audience.

The Savvy Investor playbook is all about modeling what works. Top affiliates have cracked the code with content that captivates—think short, viral video reels that lead viewers to a free course linked right in their bio.

The brilliance? This content does more than just inform. It invites engagement, creating a seamless journey from curiosity to committed user.

Now, here’s how you apply this formula directly to your brand. You hire a content creator skilled in the art of viral marketing, someone who can mirror the success of affiliate content but under your banner—let’s say your brand account is "Matt Funnels." They craft reels that are indistinguishable in quality and appeal from those of the best affiliates out there, yet it’s all housed on your brand's account.

The strategy's beauty lies in its self-sufficiency. Within 1-2 months, your hired creator delivers content that strikes gold, catching the algorithm's favor and amassing views in the hundreds of thousands.

With virality achieved organically, you now have a clear roadmap for your ad spend—supporting content that's already proven its worth in the wild.

But what about the course these viral reels point to? It's crafted to do one thing exceptionally well: teach prospects why they need your software. And here’s the clincher—it’s offered for free, directly linking from your bio. This course is the gateway to your ecosystem, packed with sneak peeks that are unlocked when someone signs up for your software through your link.

This is where the strategy becomes truly meta. You're essentially creating an affiliate marketing model without giving away a 40% cut.

You’re the affiliate, offering irresistible bonuses to those who join through your course. This approach doesn't just sell… It provides value first, making the purchase feel like a natural next step rather than a sales pitch.

Why it’s a game-changer: This investor recipe turns the traditional sales funnel on its head. You're not just marketing; you're building relationships by providing immediate value. Your audience doesn't see you as just another vendor but as a trusted advisor offering them a shortcut to success. And when they click that 'sign up' button, it's not because they were sold to, but because they were taught, engaged, and ultimately, convinced by the value you provided.

In this gourmet experience of SaaS growth, your investment isn’t just in content or ads. It’s in forging a new path for how SaaS platforms can connect with their audience.

So, invest wisely, stir strategically, and watch as your MRR rises like the perfect soufflé. 🤌

I’ve just laid out three killer SaaS Recipes for you. Whether you resonate more with being an anti-marketer, you're all about the hustle, or you've got your eye on the big investment plays, there's something here for everyone.

We're all in this together, experimenting, learning, and yes, sometimes scrapping everything and starting all over… But that’s all part of the process.

I'd love to hear which recipe sparked your interest. Try it out and let me know how it goes. (And don’t forget to hit that 🤩 EPIC button below and write in, I love reading your feedback! It’s anonymous BUT if you leave your email, I’ll send you a Loom reply)

Every SaaS success story begins with that first bold move. Which recipe will you try first?

To profiting more and working less. 💸 

-Matt

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