I tried Rejection Therapy (and it worked?)

Rejection therapy is exactly what it sounds like:

You put yourself in situations where you know you’ll probably be told “no”…

Just to practice being okay with it. The awkwardness. The silence. The microdose of shame.

Because the people who get the most “yeses” in life —

Are the ones brave enough to hear a hundred “no’s” first.

So I figured… let’s try it at a coffee shop in Arkansas. I walked into Einstein Bros. on a college campus, went to pay, and casually asked:

“Hey, do you do a student discount?”

She looked up. Smiled. “Are you a student or alumni?”

“Nope.”

She paused.

Then gave me the discount anyway.

(An unexpected win!)

Later, I tried the same move at a different coffee shop.

They were polite. Even awkward about it. But they told me no.

Both moments stuck with me. Not because I needed the $1.25 savings…

But because of what that rejection didn’t do.

It didn’t ruin me. It didn’t even slow me down. It reminded me:

Rejection isn’t failure.

It’s just proof that you’re playing the game.

And if you’re not hearing “no” often enough? You might not be asking for anything that matters.

Today in 5 minutes or less:

✔️ Building the muscle of rejection

✔️ Your “no” jar

✔️ Rejection ≠ ruin

✔️ How to make room for your Yes

⚒️ BUILDING THE MUSCLE OF REJECTION

We’ve been taught to see “no” as failure.
We avoid it. We hate saying it. We take it personally when we hear it.

But here’s the truth:

Most of what matters in life — your job, your marriage, your margin — was only made possible by 99 no’s and one yes.

Think about it:

• The partner you married? 1 yes.

• The city you live in? 1 yes.

• The job you love? 1 yes.

• The guitar you saved up for by living on ramen and free food in college? (👋 That one’s mine.)

But those things? They didn’t happen by chance.
They happened because we said no to all the other options.

🫙 YOUR "NO" JAR

If you’re chasing something meaningful —
A launch, a healthier life, more time with your kids —
The question isn’t “How do I do more?”

It’s: What do I need to say no to?

Try this:

✏️ Write down 3 “NOs” that could unlock a “YES” you’ve been putting off.

Examples:

• Say NO to overcommitting → say YES to deep work time.

• Say NO to doomscrolling → say YES to sleep.

• Say NO to 12 urgent things → say YES to the 1 important one.

👊 REJECTION ≠ RUIN

At that coffee shop, being told “no” felt… awkward.
But it didn’t wreck me.

And it reminded me: Saying no doesn’t make you mean.
Hearing no doesn’t make you unworthy.

It just means you’re on the right path.
Keep knocking. Keep pruning. Keep choosing the deeper yes.

🧰 HOW TO MAKE ROOM FOR YOUR YES

So what do you actually do after you stop fearing rejection?

You get intentional. Ruthless, even.

Because the truth is: Most people don’t have a clarity problem — they have a clutter problem.

They’re drowning in tasks, reacting to everything, and wondering why they feel stuck.

That’s where this simple tool comes in — the D.A.D.S. Framework. It’s how we prune distractions without burning out.

Here’s the quick-hit version:

1. Delete it.
   Most things you’re doing? Don’t move the needle. Axe them.

2. Automate it.
   If a robot can do it, let it. (Hi, Zapier.)

3. Delegate it.
   If it’s not your genius zone, hand it off.

4. Suck it up and do it.
   What’s left is what matters. Do it with clarity.

This isn’t about hustle. It’s about focus.

When you eliminate the noise, the important stuff — the deep yeses — finally get their oxygen.

So, if you’ve been wondering how to follow up that brave “no”…

This is it.

Say no…

And make your yeses count.

To profiting more and working less. 💸 

-Matt

📦 THE TOOLBOX

It’s one thing to hear “no” over a coffee discount.

It’s another to hear it from a potential buyer. 😬 

So… how do you flip more no’s into yeses?

Social proof.

Specifically: testimonials that do the selling for you.

I’m giving you our exact Testimonial Workflow - the one our team uses to collect, organize, and polish client proof on autopilot.

👇 Get the full walkthrough here.

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