Are you making these landing page mistakes? 👀

Matt here, jumping right into something I’ve been tweaking in my own biz…

Revamping our landing pages.

Think of this not just as a facelift but as a full-scale efficiency overhaul.

Imagine your landing page as the first handshake with potential clients. Make it count, right? 🤝 

This isn't about “aesthetics.” It's about doing what works.

A well-crafted landing page does the heavy lifting for you, turning traffic into leads while you focus on other aspects of your business.

Want to see how tiny tweaks can lead to big gains?

Today in 4 minutes or less:

✔️ The 3 essential questions

✔️ The C word

✔️ Hook, line, and sinker

THE 3 ESSENTIAL QUESTIONS

When someone lands on your page, they're looking for direction.

There are 3 questions whirling in their minds, and how we answer these can make or break their next steps.

1. Why am I here?
   Your landing page needs to connect immediately with the visitor's intent. If they clicked an ad about improving SaaS sales, the page better shout SaaS solutions loud and clear. No mixed signals.

2. How is this going to make my life better?
   Benefits, benefits, benefits. Visitors should see—within seconds—how their life or business will improve by engaging with your page. It’s about painting a before-and-after picture where the 'after' is irresistibly better.

3. What do I do next?
   This is your call to action. Make it clear, make it bold, and make it simple. Whether it’s signing up, downloading a guide, or scheduling a demo, the path should be frictionless.

By answering these three questions, you not only clear up any confusion…

But you align your visitors’ expectations with what you’re offering, setting the stage for more conversions…

And ultimately, a business that runs itself.

THE C WORD

In the world of SaaS, where you’re essentially competing to sell the same product packaged in different ways, clarity in design and content isn't just important…

It's your lifeline to success!

Here’s how you can make sure your landing pages aren’t just seen, but felt and acted upon.

Here’s how you craft content that hits home:

1. Speak Their Language: It’s all about echoing their thoughts. Scour through forums, peek into chat groups, or simply recall what your last customer ranted about. Use their lingo, address their core frustrations, and watch your message resonate like never before. Example

2. Benefits, Not Features: Features tell, benefits sell. It’s an old saying, but gold. Don’t just list what your product does—spell out how it makes life peachy. Does it save time? Cut costs? Make that crystal clear.

3. Tell A Story with Testimonials: People sniff out authenticity a mile away. A real-deal testimonial that narrates a journey from problem to relief not only adds credibility but also emotionally engages potential customers.

And for the design—keep it simple, keep it impactful:

1. Less is More: A cluttered page is a turn-off. Opt for a clean, airy design where each element breathes and has a purpose. Remember, every additional button or graphic is asking for a slice of your visitor's dwindling attention span.

2. Bold Calls-to-Action: Your CTA should be impossible to miss. Use colors that pop against the background. And always, always make sure it's visible without making them scroll.

Zoom in on the core message:

• Identify the One Thing: What’s the single most important thing you want visitors to take away? Drill that message home across elements, be it through text, imagery, or video.

• Simplified Navigation: If your landing page must have navigation, keep it minimal. Overloading options can overwhelm visitors and dilute their journey toward conversion.

By sticking to these guidelines, you create landing pages that not only look good but perform GREAT, making every visitor's interaction with your page a step closer to conversion.

Remember, in the land of online conversions, clarity is king. 👑 

HOOK, LINE, AND SINKER

Creating a magnetic landing page isn't just about telling your visitors what you do…

It's about sparking their curiosity and keeping them engaged.

Here's how you can master the art of the hook and make every visitor want to dive deeper. 🪝 

• Give Away ‘Why' and 'What': Start by generously giving away the 'why' and the 'what' of your offer. This approach lays a strong foundation of understanding without giving away the 'how,' which is your ultimate value proposition. For instance, if you're introducing a new AI tool, explain why it's revolutionary and what problems it solves—leave the intricate 'how' it works for later stages or paid products.

• Use The Secret Formula: Your headline is the hook that catches the visitor's attention. Make it intriguing and focused on the benefits. Use formulations like "How to achieve X without Y" to create a promise and a curiosity gap. For example, "How to 10x your business processes without spending a dime on ads" is a juicy headline.

• Amplify Curiosity: Leverage curiosity as a strategic tool. Humans are naturally curious, and if you hint at solving a problem without revealing too much, you'll keep them hooked. Consider using unconventional phrases or posing challenging questions that disrupt normal thinking patterns. For instance, "Why the best marketers are forgetting about ads" could pique interest more than a straightforward description of marketing tactics.

• Use PARTS in Every Hook: Ensure every hook you create has PARTS: it should be Proprietary (unique to your brand), Aspirational (promising a better state or result), Repelling (excluding irrelevant audiences), Tangible (offering concrete results), and Specific (clearly defined).

• Leave Them Wanting More: Always end your page with an open loop. If your visitors feel they've learned everything just from the landing page, they won't feel the need to take action. Instead, design your content to build up to a climax that naturally leads into your CTA ➡️ such as signing up for a workshop where you’ll “show them how,” downloading a PDF, or purchasing a service.

This is how you go beyond answering the 3 essential questions…

And actually engage visitors in a way that transforms passive interest into active pursuit.

The goal isn't just to attract visitors. It's to turn them into leads, customers, and eventual evangelists for your brand.

Bottom line:

Your page must answer "Why am I here? How is this going to make my life better? What do I do next?” in seconds.

Focus on compelling content and clarity.

Keep visitors engaged and curious with strong hooks.

Building a high-converting page isn't rocket science. You might just need to make a few simple tweaks.

Your landing page is a powerful tool that can work for you, freeing you up to enjoy more margin—more $, more freedom, and less stress.

👀 Click here if you want more free coaching on how to grow your SaaS.

To profiting more and working less. 💸 

-Matt

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👑GOLDEN NUGGET OF THE WEEK 👑

This week's golden nugget is something a bit different and super exciting.

We're thrilled to introduce the brand-new HL Pro Tools Swag Store…

Designed for kick-SaaS CEOs like you!

Visit the HL Pro Tools Swag Store now to check it out. 👕 

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