My goal for 2025? 👇️ 

Less Procrastination. More Progress.

⬇️ TLDR? Scroll down to the end to join my 2025 Profit Planning workshop ⬇️ 

New Year’s is often a time of reflection—and sometimes, disappointment.

As we wrap up another year, it’s easy to feel the “gap in the gain.”

Maybe those goals you set didn’t quite pan out. That can sting.

It reminds me of the first time I really dropped the ball…

Ah, yes—my 4th-grade mission project. You don’t forget your first brush with missed expectations.

Back then, it felt like the biggest project I’d ever taken on. My assignment? Build a model of one of California’s missions (for all my fellow Californians, you know what I’m talking about lol)

My parents even drove me all the way to San Luis Obispo to visit my mission. It was supposed to be a full-on research-and-craft masterpiece.

And what did I do? I waited until the night before it was due.

I’ll never forget the panicked look on my mom’s face when she realized…

For most of us, we don’t reach our goals (or meet our deadlines) for 1 of 2 reasons:

• Wasted time: We get buried under “urgent” tasks that feel important but actually distract us from what truly matters.

• Procrastination: We hesitate, deflect, and let time for impactful actions slip away (like 9-year-old me, crushed by the pressure of building a historic replica. Seriously, was that fair for a 4th grader??)

What I learned from that moment—and so many others—is that sometimes, we can’t rely on willpower alone to get things done (...or to get them done well 😬)

Today in 3 minutes or less:

✔️ Don’t be like Forrest Gump

✔️ My anti-procrastination secret

✔️ A free coaching opportunity

DON’T BE LIKE FORREST GUMP 🍫

Your New Year’s resolutions are only as strong as your end-of-year reflections.

Why?

Because if you don’t pinpoint what’s not working in your habits, you’re bound to stay stuck in the same frustrating cycles of ineffective effort.

Or worse—you’ll end up like Forrest Gump, drifting wherever the wind takes you. Sure, it might make for some great stories, but it won’t bring you closer to where you really want to go.

That’s why I take time every year to reflect on my “stuck” points, starting with this simple question:

• What did I hope to accomplish this year that I didn’t?

• And then I dig deeper: Why?

This one stings a little.

• Was it because I wasted time on things that felt urgent but weren’t truly important?

• Or did I avoid doing the impactful work altogether?

Reflection can be tough, but it’s also powerful. Take some time to pause and ask yourself these questions. They’ll help you shed light on your efforts and turn missed goals into meaningful insights for the year ahead.

MY ANTI-PROCRASTINATION SECRET 🤫

Do you wanna know how my 4th grade mission project ended?

Spoiler: I finished it. To anyone who doubted me—thank you very much.

Well, I was a success — thank you very much to any doubters out there.

But let’s be clear… it wasn’t sheer willpower that got it done.

It was my mom.

She stood by me all night, managing my focus like a pro. She’d tell me what to do next, kept me from overthinking any one part, and made sure I actually finished.

She was my personal project manager—hand-holding and all. And honestly? I think we all need a little guidance sometimes.

Because whether you’re 9 years old or running a SaaS business, no one’s born knowing how to do it all.

Sometimes, the smartest thing you can do is lean on someone who’s been where you are or has strengths where you have weaknesses.

That’s why so many of us flock to Masterminds—group coaching sessions that help you see the path forward. They may not be 100% personal, but they work.

…Which is why I’m hosting a live coaching call on January 3rd to help you set yourself up for profitable success in 2025.

I’ll share the exact framework we use to increase profits while working less.

If any of this sounds familiar…

• You didn’t hit your goals this year

• Goal-setting and reflection have never been your strong suit

• Or you’d love to plan alongside like-minded entrepreneurs who get it

…then scroll down to this week’s freebie section for all the details on how to join 🎟

Sometimes, the presence of a goal isn’t enough. It takes a deeper understanding of what’s been missing and what you need to achieve this goal. 

It takes reflective 🧠, purposeful 🔨 goal-setting.

And if you find that procrastination or faulty prioritization is your guilty (not so) pleasure, guidance and coaching are what you need.

Happy 2025!

To profiting more and working less. 💸 

-Matt

 COOL FREE THING 👇️ 

Tired of missed goals?

Let’s change that.

Join me on January 3rd at 8 AM PT for a free 2025 Profit Planning Session where we’ll tackle the #1 reasons most people stay stuck:

• Wasted time on the wrong tasks

• Lack of a clear, actionable profit plan

I’ll walk you through a strategic framework to help you:
✔ Boost profits
✔ Align your goals with your vision
✔ Build a business that works for you—not the other way around

RSVP now for FREE and start 2025 with clarity and control.

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