Do you know the definition of insanity?

…It’s doing the same thing over and over and expecting different results.

If you feel like you’re perpetually getting bad results and nothing’s working, this is for you.

Today in 3 minutes or less:

✔️ We’re just like these dogs

✔️ How to un-learn helplessness

✔️ A slice of my 1:1 Strategy Sessions

WE’RE JUST LIKE THESE DOGS

In 1965, a scientist named Martin Seligman started shocking dogs.

He was trying to expand on the research of Pavlov – the guy who could make dogs salivate when they heard a bell ring.

Seligman wanted to head in the other direction, and when he rang his bell, instead of providing food, their collar zapped them.

Sad, I know, but he found out something fascinating…

After they were conditioned, he put these dogs in a big box with a little fence dividing it into two halves.

They figured if they rang the bell, the dog would hop over the fence to escape, but it didn’t. It just sat there and braced itself.

They decided to try shocking them after the bell. The dog still just sat there and took it.

When they put a dog in the box, which had never been shocked before, and tried to zap it – it jumped the fence. It made an effort to escape its situation.

The other dogs had accepted their fate. They made no effort to escape.

We are just like these dogs.

When we’re doing the exact same thing someone else did to reach our accomplishments and we’re not getting results… and it keeps not working…

And we’re not doing anything to change it…

We have learned helplessness. We have given up.

HOW TO UN-LEARN HELPLESSNESS

When we forget our ability to choose and to affect our situation, we learn helplessness.

It’s not that we aren’t trying, either.

For entrepreneurs and achievers, our learned helplessness manifests in us feeling like we have to do everything ourselves.

Maybe we’ve tried to delegate before, and we didn’t get the results that we wanted.

So we resolved and decided we can no longer delegate.

If we feel like we can’t delegate because we’ve had a bad experience, we’ve learned helplessness.

What we need to do is less…

…But better.

Don’t do everything, but be really good at the few things we are doing.

That’s why HL Pro Tools exists – to take the burden off agency owners and give them the power to focus on what moves the needle and foster real growth for their businesses.

A SLICE OF MY 1:1 STRATEGY SESSIONS

Feeling stuck can make you doubt your ability to change your circumstances, just like the dogs in Seligman's experiment.

But recognizing your situation is the first step towards transforming it.

In my 1:1 strategy sessions, where I guide SaaS owners through breakthroughs, one of the most powerful exercises involves pinpointing pain points.

Today, I’m offering you a slice of that session.

Get Real with Yourself:

• Ask yourself: “What are the top 5 issues you are you currently experiencing in your business?” No judgment here – we've all got 'em!

• This is about moving these challenges from the back of your mind to the forefront of your strategic planning.

• For each pain point, write a brief description of how it affects your daily operations and long-term goals. What's it really costing you? Not just money, but time, peace of mind, or even sleep (and we all know how precious that is!) This clarity will help you understand the gravity of each issue and prioritize them effectively.

This might seem like a simple chat over coffee, but trust me, it's essential. It's like turning on a light in a room that’s been dark for way too long. Suddenly, you see all the clutter you’ve been tripping over. 🤦‍♂️💡

Shifting from firefighting mode to strategy mode isn’t just about feeling less frazzled—it’s about making moves that really count.

If we want to reach our goals and get real results, we need to do less, but better.

That’s my goal – to take the burden off agency owners and give them the power to focus on what moves the needle and foster real growth for their businesses.

Give us a shout, and let’s hop on a call. Your next big breakthrough is just a conversation away. 👊💥

Now, get out there and be your best!

To profiting more and working less. 💸 

-Matt

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👑GOLDEN NUGGET OF THE WEEK 👑

I just dropped something, and the cart is only open for a few more hours.

If you want to grant these 3 wishes…

1. Offer something truly unique that sets you apart from the competition 👑 

2. Create urgency with integrity, ensuring your offers are genuine and compelling ⏳️ 

3. Become a piggyback software, seamlessly integrating with other tools your prospects already use and love 🐷 

…The Integration Genie is for you! 🧞 

Grab it before it’s gone for good.

READY TO JOIN THE HL PRO TOOLS FAM?

Ready to kick your agency into high gear? HL Pro Tools has got your back with two awesome options to join our community and start making moves:

🌟 Get branded support for your HighLevel agency at hlprotools.com. We give you all the tools you need to kick SaaS, complete with personalized branding that will make you feel like a boss.

🌟 Join our Facebook group and connect with other CEOs who are revolutionizing the game by sharing insider tips and tricks that will make you feel like a true industry leader in no time!

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