Should you be poking your customers?

Remember the good ol’ days on Facebook when you would 'poke' someone?

Yup, that little feature that seemed to vanish into the depths of the platform.

Well, guess what? It's actually still around, just tucked away!

Those pokes were a small, yet effective way to remind someone you're there without saying much at all. 👉️ 

Now, imagine translating that subtle nudge into your business strategy.

In today's issue, we're diving deep—not just into why that simple poke mattered, but how we can transform this idea into creating real, valuable moments with our customers.

These aren't just touchpoints…

They're opportunities to make your business unforgettable… Bringing you more $$$ and making your job as CEO a lot more enjoyable.

Let’s rethink how we engage with our audience, ensuring each interaction is more than just a nudge…

It's a memorable moment.

Today in 4 minutes or less:

✔️ How I almost fumbled my wife

✔️ Your leads’ love language

✔️ How to nail “Quality Time Marketing”

HOW I ALMOST FUMBLED MY WIFE

Ever failed at communication so badly it almost cost you a relationship? I have.

Early in my relationship with my wife, I nearly blew it due to poor communication…

After an epic date where I probably should have kissed her, I went away for Thanksgiving and let a whole week go by without texting her. Not because I wasn't interested but because I was absorbed in visiting family. She thought I wasn't into her.

Spoiler alert: I was! I just sucked at communicating. 🤦‍♂️

It's like sending a lead one well-written email and then disappearing off the radar.

There’s an outdated marketing rule that suggests you need seven touchpoints to secure a customer… Seven nudges, and they were supposed to magically walk into your store or click your buy button.

Those methods, like billboards or TV ads, were pretty much one-way conversations. You'd broadcast your message and hope it stuck.

But we've evolved past that…

Today, it’s less about the number of times you reach out and more about the depth of each interaction.

We're talking two-way streets where engagement really means something.

These days, a simple "poke" on Facebook might not cut it, but the essence of that poke—the personal touch, the reminder that 'Hey, I’m here, and I’ve got something you might like'—that’s golden. 🥇

It’s not just about quantity anymore… it’s about quality.

Yeah, I started texting my wife back… But I also made sure to really listen and block out quality time to spend with her. That’s how you build a solid foundation for any relationship.

You need to do this with your audience, too. Think of it as quality time spent with your leads and customers.

Whether it’s through video, email, or a workshop/webinar, each interaction should feel like time well spent on both sides.

Keep in mind that every click, every view, every engagement is an opportunity to not just nudge but truly connect.

…And definitely don’t ghost!

YOUR LEADS’ LOVE LANGUAGE

I want to expand on what I mean when I say "quality time" in customer interactions.

Quality time is your dream customer’s #1 love language.

It’s not just about how long we talk. It's about how much we connect.

Quality time = when our communication resonates deeply and leaves a lasting impression.

Why go for quality > quantity?

Because people crave real connections. They want to feel understood, not just targeted.

By focusing on meaningful interactions, we create engaging and memorable experiences.

Here’s a personal story to illustrate this: I once saw an ad for Hooked on Phonics that completely changed the game.

The premise? An intervention for a kid too hooked on reading. It was hilarious—more like a comedy sketch than an ad.

The outcome? They won me over completely.

I laughed, I enjoyed, and I purchased the program for my kids. All that from one single ad that felt like quality time, not just another sales pitch.

That’s the magic of creating meaningful moments.

It’s not about bombarding our audience with messages. It’s about making each interaction enjoyable and valuable. Let's make our touchpoints memorable, making every moment count.

HOW TO NAIL “QUALITY TIME MARKETING”

Ready to turn your interactions into quality time?

Here’s how we can make each moment count with our customers:

• Focus on Content Quality: Remember, it's not about how much you say, but how well it resonates. Quality trumps quantity every time. Craft content that speaks directly to your audience’s needs and desires.

• Embrace Video: Video is a powerhouse for creating engaging experiences. It’s the reason why Reels and TikTok are so dang hard to put down. Connect visually and verbally, making your message more relatable + memorable. Webinars and workshops are great for this too… And they’re great for procrastinators because you’re signing yourself up for a time and date.

• Be Responsive and Real: Engagement is a two-way street. Respond to comments, messages, and feedback promptly and genuinely. Show your customers that their voice matters. It goes a long way. (You can also hire a team of rockstars to handle the tech side and make your customers feel more awesome for working with you. Just sayin.)

• Tell Stories: People love stories. They’re relatable, engaging, and easy to remember. Share stories that illustrate your points and bring your messages to life.

• Use Humor Wisely: A laugh can be a powerful bond. If it's your thing, use humor to make your content more enjoyable and shareable.

• Educate, Don't Sell: Focus on educating your audience. Help them understand their challenges and offer solutions. Education builds trust and underscores your expertise. Don’t feel like an expert/teacher? You have to start somewhere. Ditch the imposter syndrome and share your knowledge. People will appreciate it.

This is how we transform our customer interactions into meaningful quality time.

Bottom line?

I almost fumbled my relationship with my wife over this... So let's fix those communication skills and score some leads, shall we?

We've officially tossed out the old touchpoint tally and upgraded to crafting meaningful moments. Remember: Quality > Quantity

So, get creative with your customer interactions. Use videos, personalized emails, and webinars to truly engage.

Dive in, get creative, and deepen those connections.

To profiting more and working less. 💸 

-Matt

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😴 How to take the perfect nap.

👑GOLDEN NUGGET OF THE WEEK 👑

Double your leads, double your business. 🧑‍🤝‍🧑 

This week, I want to give you something YOU can give away for free…

And use it to get more leads in your ecosystem! 👇️

Grab the lead magnet + get a quick training on how to leverage it.

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