I Posted 20 Times a Day for 60 Days

Two months ago, I posted this:

Top 5 reasons why I don't post on FB (#5 hit hard):

1. My self-talk is so negative I assume no one wants to hear from me

2. Everyone else's posts go viral, so mine feel inadequate

3. I can afford ads, so why bother with organic?

4. It's easier to be a passive consumer than an active participant

5. I don't care enough about my community

That last one stung.

So I made a commitment: post multiple times a day. Every single day.

Here's what happened.

Today in 5 minutes or less:

✔️ Posting on Meta Be Like

✔️ I Made $0 From This

✔️ The Creative Outlet I Didn't Know I Needed

 🧀 Posting on Meta Be Like

My kid's grilled cheese: 5,845 views
My epic No-Show Show: 74 views

^ This is what I learned Week 1.

If I post 20 times in a day, 5 will gain traction.

The other 15? Less than 100 views. Less than 5 engagements. They feel ignored.

But here's what I realized:

People only see the posts that gain traction.

The algorithm buries the flops. If people saw them, they wouldn't be flops.

So the thing we're most afraid of—posting something that doesn't land—is the thing nobody will ever see anyway.

We're worried about a problem that solves itself.

💰 I’ve Made $0 From This

Let me be really clear about the ROI here.

Because of some setting I opted into years ago, I don't even have monetization turned on.

I can see my impressions and views, but this is what I’ve made so far…

Day 1: $0
Day 30: $0
Day 60: $0

So why keep doing it?

I became top of mind.

Way more people are DMing me now. About everything.

I post about donuts. Someone DMs me about sponsoring our event.

I post a random business thought. Someone reaches out about launching their SaaS.

They're not responding to the specific post. They're just thinking about me because they see me everywhere.

That's the actual value. Not the post itself. The presence.

🎬 The Creative Outlet I Didn't Know I Needed

As a visionary entrepreneur, I love trying new things.

This is why visionaries often destroy their businesses. They pivot unnecessarily instead of doing the boring work that works.

But social media became my outlet for that.

I created "The No-Show Show": a satirical talk show where the "guest" is someone who no-showed our sales call.

I learned green screen editing. I made an AI musical intro. I over-engineered a one-minute reel that reviews their business and recommends a support plan.

It's completely nonsensical.

And guess what happened?

Our no-shows went down.

I think people are literally scared to end up on the show. 🤣 

So here I am, having a creative outlet of complete nonsense, and it's actually helping the business.

It only happened because I challenged myself to post, and that forced me to be open to ridiculous ideas like making a micro talk show for leads who ghost us.

⬇️ What I Got Wrong

I thought the risk was posting something that flops.

The real risk was staying invisible.

I thought I needed to monetize my content for it to be worth it.

The real value was becoming top of mind.

I thought posting would feel like a grind.

It became my creative outlet.

The posts that don't land? Nobody sees them.

The posts that do? Those turn into conversations, DMs, and relationships.

Your Move This Week:

If you've been avoiding posting because you're afraid of posting a flop:

The algorithm already protects you from that.

Your flops disappear. Your wins amplify.

You just need to give it enough at-bats.

Post 5 times. Post 20 times. Whatever you can sustain.

The people who matter will only see the ones that land.

To profiting more and working less. 💸 

-Matt

GOLDEN NUGGET OF THE WEEK 👑

Want to see the musical prequel to the No-Show Show?

It's ridiculous. It's over-engineered.

Check out an episode 👇

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