I watched 800 people spend $24K on books

Over the last three months, our paid media fell off a cliff.

It wasn't working how it had been working.

So I had two options:

1. Say "this is dead" and let it go

2. Figure out how to make it work again

I chose option 2.

I spent $60,000 on coaches and courses trying to fast-track the learning process.

I wanted to know: What are people doing that are spending over a million dollars a month on Meta ads... profitably?

Not venture capital companies that don't care about making money.

But actual profitable businesses spending seven figures per month on ads and making MORE than they spend.

Three months and $60k later, I found the secret.

Want to know what it is?

Today in 5 minutes or less:

✔️ The Million-Dollar Secret

✔️ The Alex Hormozi Masterclass

✔️ How to Turn Your Low-Ticket Offer Into High-Ticket

💰 The Million-Dollar Secret

The secret is... high ticket.

That's it.

They just charge high enough prices that they can be super sloppy with their media and still make a profit.

If you're selling a private jet for millions of dollars, you can reach 10,000 people, get 10,000 leads, convert ONE of them, and the whole funnel is profitable.

Not exciting for someone like me who loves the low-ticket world.

I want low-ticket recurring SaaS. So I'm doomed, right?

Wrong.

I reshaped the question: How can I make low-ticket feel like high-ticket?

And then Alex Hormozi did something brilliant.

📚 The Alex Hormozi Masterclass

Hormozi launched his book—a classic low-ticket commodity.

Books are NOT high-ticket. They're fundamentally low-ticket.

But he got me (and 800 other people) to spend $24,000 on books.

Let me say that again: $24,000. For books.

Here's how the funnel actually worked:

The Setup: Reframe the Purchase

First, Hermozi positioned buying books in bulk as donating them to entrepreneurs who couldn't afford them.

You weren't just buying for yourself. You were funding someone else's education. Tax-deductible philanthropy disguised as a book purchase.

The Initial Offer: $6,000

Buy 200 books at $30 each = $6,000

"Donate 200 copies to aspiring entrepreneurs."

The book itself? Free on Spotify. You're literally just paying to print and distribute physical copies to people who need them.

The Upsell: $18,000

Then came the real pitch:

"Donate 600 additional books for $18,000, and I'll put you in a room with everyone else who spent $24,000."

Total: 800 books donated. Total cost: $24,000.

No phone call. No consultation.

Just access to a private group of 800 people who didn't blink at spending $24k on a "philanthropic" book purchase.

Complete status play.

The pitch wasn't "buy my book."

It was "join the community of people generous enough to donate hundreds of books AND wealthy enough to do it without a second thought."

He sold hundreds of us on it. And none of us think it was a bad deal.

Why? Because Hermozi wasn't selling books or even a course.

He was selling something worth more than money.

The pitch wasn't "buy my book."

🎯 How to Turn Your Low-Ticket Offer Into High-Ticket

If you want to turn a low-ticket commodity into a high-ticket success, you need to sell something more valuable than money.

There are five things more valuable than money:

1. Time

• Would you take $1M but die tomorrow? No

• Would you give up every dime to time travel back 20 years? Most people would

• Starbucks has 20-50x higher lifetime value than other coffee shops because they sell TIME (drive-through, mobile order, convenience)

2. Health

• You're gravely ill tomorrow? You'd give everything to fix it

• Family member has cancer? Every dime you have wouldn't be enough

3. Relationships

• All the money but you lose everyone you love? No one takes that deal

• Get more time with lost loved ones? Who wouldn't pay for that?

4. Status

• All the money in the world but everyone hates you? Pass

• Hormozi sold status: access to a room of other high-performers

• That's why 800 people paid $24k for "books"

5. Core Values

• Hormozi framed it as "donating books" to help others

• Aligned with his multi-year mission: make world-class business education available to everyone

• Made buyers feel like they were part of something bigger

Your Move This Week:

Look at your low-ticket offer.

Ask yourself:

1. Which of these five can you add?

• Time savings?

• Health improvement?

• Relationship building?

• Status elevation?

• Values alignment?

2. Can you subsidize the relationship?

• Make it feel free (like "donate books, get course free")

• Add bonuses that make the core offer feel like a steal

3. What's the REAL thing they want?

• Hormozi didn't sell books. Nobody wanted 200 books

• He sold the course and community. Books were just the wrapper.

The secret isn't charging more.

It's bundling your commodity with things people actually value more than money.

To profiting more and working less. 💸 

-Matt

GOLDEN NUGGET OF THE WEEK 👑

We kicked off SaaS Launch Live this morning and it's been 🔥

HighLevel SaaS experts are breaking down how turn strangers into loyal subscribers. Here's what past attendees said:

• "If you don’t find yourself at SaaS Launch Live next year, you’re really missing out" - Steven

• “The opportunity to hear other entrepreneurs in similar industries share their insights about what’s worked for them and what has NOT worked for them automatically puts you ahead of the curve. It gives you a huge advantage to hear from people who have been where you want to be and achieved the goals you have 💯.” - Alex 

If you're seeing this and thinking "dang, I should've registered" - you still can!

Day 1 just started and you can jump in right now. 👇️ 

Jump in here before we get too far.

READY TO JOIN THE HL PRO TOOLS FAM?

Ready to kick your agency into high gear? HL Pro Tools has got your back with two awesome options to join our community and start making moves:

🌟 Get branded support for your HighLevel agency @ hlprotools.com. We give you all the tools you need to kick SaaS, complete with personalized branding that will make you feel like a boss.

🌟 Join our Facebook group and connect with other CEOs who are revolutionizing the game by sharing insider tips and tricks that will make you feel like a true industry leader in no time!

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