How a $1,000 Card Gave Me $1,500 in Value 💳

You’ve heard me talk about the importance of no-brainer offers, but I came across one recently that takes the cake—and it’s a lesson that could change the way you think about your own offers.

Let me tell you about this “founders card” I got recently.

Now, on the surface, it’s just a $1,000 metal card that claims to give you access to “exclusive perks” for business owners.

It doesn’t really do anything spectacular.

It doesn’t unlock secret doors to millions in profit.

Yet, the moment I got it, I realized: it works.

How? Simple: The offer is a barely a no-brainer—but that’s exactly why it’s effective.

Let me explain.

Today in 5 minutes or less:

✔️ A $1,000 card that saves you $1,500?

✔️ The art of “just enough” value

✔️ Create your own no-brainer offer

A $1,000 CARD THAT SAVES YOU $1,500?

The thing with the Founders Card is that the card itself doesn’t do much. It’s made of metal, it looks cool, and it carries a certain level of status—but that’s not why people are buying it.

They sell it for $1,000, but here's the kicker: One of the perks is that you get up to $50,000 in credit card processing fee savings through Stripe.

If you’re doing business, that’s huge. That’s a $1,500 saving in fees on $50,000 worth of sales.

Do the math, and I’m already ahead by $500 on my first purchase.

For me, it was a no-brainer.

$1,000 for a cool card? Maybe not. But the real value came when I realized I saved $1,500 on Stripe processing fees.

It’s not mind-blowing value—it’s just enough to make it feel like a no-brainer. And that’s where the power lies. They didn’t have to offer a game-changing product, they just had to offer something just valuable enough that it feels worth the price.

THE ART OF “JUST ENOUGH” VALUE

What Founders Card understands is the psychology behind multiple levers of value.

When you blend different components—like status, relationships, convenience, and monetary savings—you create a feeling of an offer that’s hard to turn down.

It’s a little status symbol. It’s the savings. It’s networking opportunities.

For me, it felt like a good deal right away—but for newer business owners, it feels like a slam dunk.

Their target market is the one looking for a “shortcut” to success, someone who feels like the benefits are immediate and impactful.

And here's where it gets interesting: Your offer doesn’t have to be perfect or mind-blowing to be a no-brainer.

The truth is, you don’t need to make your offer perfect. It doesn’t need to be life-changing. It just needs to barely be a no-brainer—just enough to trigger that psychological feeling of value.

And that’s where many businesses get it wrong. They either over-promise or under-deliver. The sweet spot is when the offer feels undeniably worth it, but just barely.

CREATE YOUR OWN NO-BRAINER OFFER

So, how can you make your own no-brainer offer?

The key is in stacking value in a way that guarantees your customers feel they’re getting way more than they’re paying for.

But here’s the thing: it doesn’t need to be a massive return right away—it just needs to be good enough that they feel like they made the right decision.

For example, let’s say you run a SaaS business.

If someone has 100 clients, that probably means they’re spending 10+ hours a week just managing those subscribers. If your tool saves them even half of that time—say, 5 hours a week—that’s huge.

If they value their time at $100/hour, then that’s a $500 per week value. And if you can offer that for a reasonable price (say $99/month), the math is clear: They’re getting an insane return on investment day one. It doesn’t have to be a game-changer—it just needs to be barely a no-brainer.

Here’s the trick: the offer doesn’t need to be perfect. It just has to be clearly valuable.

Founders Card doesn’t even need to market hard because the perceived value is right there. The card looks valuable. The perks are tangible. It’s like getting a bonus for doing what you’re already doing.

And that’s what you want to do in your own business. When your customer can clearly see the ROI from your offer from day one, it’s a no-brainer. But it doesn’t need to be massive. It just needs to feel like the value outweighs the price.

The real question is: Is your offer truly a no-brainer? 

When someone sees your offer, do they immediately recognize the value—whether in time saved, increased status, improved relationships, or direct monetary gain?

Think about it: What is the one thing you can add to your offer today that would make it a no-brainer for your customers?

Whether it’s time-saving, a quick return, or a surprise bonus, make sure your offer creates that feeling of certainty—of undeniable value. That’s how you win. 🔥 

To profiting more and working less. 💸 

-Matt

👇️ COOL FREE THING

Ever had a “why not?” moment and signed up for something you didn’t really need?

Yeah, I’ve been there. And then comes the fun part—trying to cancel.

That got me thinking… how much thought have you given to your own subscription cancellation experience?

This week, I’m breaking it all down with a cancellation funnel case study—you don’t want to miss this one.👇️

READY TO JOIN THE HL PRO TOOLS FAM?

Ready to kick your agency into high gear? HL Pro Tools has got your back with two awesome options to join our community and start making moves:

🌟 Get branded support for your HighLevel agency @ hlprotools.com. We give you all the tools you need to kick SaaS, complete with personalized branding that will make you feel like a boss.

🌟 Join our Facebook group and connect with other CEOs who are revolutionizing the game by sharing insider tips and tricks that will make you feel like a true industry leader in no time!

HAVE A TOPIC YOU’D LIKE ME TO COVER?

Sweet! I’m all ears.

Here’s your VIP pass to shape the future editions of Margin Makers 👇

Submit your ideas here.

DID A FRIEND FORWARD YOU THIS NEWSLETTER?

First, give them a BIG thank you!

Then, subscribe here to get your free weekly dose of entrepreneur life hacks.