Lessons from a preschool grad 🧑‍🎓

Q2 is officially wrapped, and let me tell you…

Life lately = NUTS. 🥴

From travel whirlwinds to milestone moments—like my son Kingston's preschool graduation—it's been a sprint from one event to the next…

Kingston, my big preschool grad, took home the "Positive Attitude" award.

Between you and me, it pretty much felt like the preschool equivalent of a participation trophy.

As a parent, it's easy to fall into the trap of comparing or worrying—Is he engaging enough? Is he too quiet?

But here’s the thing: I see so much of myself in Kingston. He’s an observer.

Observing from the sidelines isn't just passivity. It's a strategy.

Taking a moment to watch and learn doesn't stop us from acting. It makes us act smarter. 🤓 

So, let’s talk about how watching and thinking helps us grow, see things more clearly, and crush it in sales.

Today in 3 minutes, 51 seconds (or less):

✔️ 2 steps for better sales

✔️ Creating a 7-Star Experience

2 STEPS FOR BETTER SALES

People wouldn’t know this, but I was a very quiet kid. This is why I see so much of myself in my own son…

Up until college, I was super, super reserved.

When I was 16, I worked in the Home Theater department at Best Buy.

New store, new kid, quiet corner—that was me.

And guess what? I beat everyone in sales. 🥇

I’ll never forget the shock on my supervisor’s face when he saw me flip a switch and go into “sales mode,” selling TVs like they were going out of style.

• Step 1 to better sales = OBSERVATION

How did I manage this?

By embracing the power of observation. I absorbed everything around me—the products, the customers, the sales tactics.

This period of careful watching and learning was my secret weapon. It prepared me for action when the right moment came.

• Step 2 to better sales = IMPERFECT ACTION

This segues perfectly into the second phase of the cycle, something I emphasize heavily in my coaching:

Take “imperfect action.”

This doesn’t mean being reckless. It’s about using the insights gained during observation to make informed moves, even if conditions aren't perfect.

It's about not waiting for the perfect moment because, in business, that moment seldom comes.

Understanding your customer's needs through careful observation can be the difference between:

• a launch that flops 💀 

and…

• a launch that flies off the virtual shelves 📈 

Observing market trends, customer feedback, and even competitor moves can inform smarter, quicker product iterations.

This gives you insights to make smart choices that drive growth…

Without the paralysis of perfectionism. 😬 

CREATING A 7-STAR EXPERIENCE

Who said daydreaming wasn’t an important skill in your adult life?

Part of the observation process is knowing exactly WHO and WHAT you’re selling before you take action.

At HL Pro Tools, daydreaming is practically a competitive sport—and a crucial tool for how we sharpen our observation skills.

This is the "7-Star Experience," and it’s the KEY to selling more and retaining longer.

Here’s how to turn wild daydreams into realities:

1. Define Your Aspirational Client

First, get super clear about who you’re serving. What do they like? What scares them? What do they hope to change about their lives? Understanding this helps us make their experience with you unforgettable.

2. Elevate the Client Experience

Now, let your imagination run wild. Imagine the worst service you could offer—a cringe-worthy 1-star experience. Then, flip the script and envision a mind-blowing 10-star scenario—like flying clients out for onboardings on a private yacht. While the yacht might not make the cut, this exercise pushes us toward our 7-star standard, where we balance the impossible with the attainable.

3. Determine Your True Capacity

Last step, we figure out what we can truly deliver that makes people say "Wow!" Your "true capacity" is based on your capacity to delight, not merely fulfill. This ensures your business goes above the ordinary, creating memorable and impactful experiences.

Want to try it? Scroll down to the Golden Nugget section for tangible worksheets to help you with Steps 1 and 2. 👇️ 

You might be looking back at Q2 and thinking about the goals you didn't completely hit. I get that feeling, too.

It's tempting to fixate on what we didn't accomplish…

But I want to give you all the "Positive Attitude" trophy.

Here ya go ➡️ 🏆

You deserve it for navigating through the chaos and making things happen. After all, celebrating wins is an essential part of the observation process…

As we step into Q3, let's not get hung up on the goals we didn’t meet. Let’s use that as momentum to improve and get creative with how we can delight our customers.

Keep takin’ it all in, folks.

Ready to make Q3 even better? 👀 Click here for more free coaching on how to grow your SaaS.

(And don’t forget to scroll down for free stuff!)

To profiting more and working less. 💸 

-Matt

News you want to read...

🐔 Chicken Soup for the Soul Entertainment, owner of Redbox and Crackle and a subsidiary of the company behind the books every ‘90s kid read on the toilet, filed for bankruptcy.

🌐 Google Translate is adding 110 languages – nearly doubling its total – after the platform was trained on Google’s PaLM 2 AI language model.

🤔🏖️ Is an all-inclusive resort cheaper than rent? One man tried it.

👑GOLDEN NUGGET OF THE WEEK 👑

Are you ready to make your service not just good but mind-blowingly great? 🤯 

Create your own 7-star experiences that not only fulfill… But delight and amaze your clients.

Grab the Client Experience Sheet and the 7-Star Experience Sheet for free!

READY TO JOIN THE HL PRO TOOLS FAM?

Ready to kick your agency into high gear? HL Pro Tools has got your back with two awesome options to join our community and start making moves:

🌟 Get branded support for your HighLevel agency at hlprotools.com. We give you all the tools you need to kick SaaS, complete with personalized branding that will make you feel like a boss.

🌟 Join our Facebook group and connect with other CEOs who are revolutionizing the game by sharing insider tips and tricks that will make you feel like a true industry leader in no time!

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