The key to being rich isn’t $$$

There was a time when I felt at odds with life.

Like how I was living wasn’t actually living up to my visions and values…

I can think back to this one chaotic Tuesday (typical) where reality truly crushed me.

I’d just finished the first of my 3 morning calls, and my afternoon was fully blocked out for recording videos, interspersed with a few more meetings and my company’s Town Hall (aka all-team meeting).

My calendar looked like a Tetris game, snug and packed with no room to breathe.

I ran to the kitchen with five minutes to spare to make instant oatmeal and a quick Nespresso… When is there time to eat an actual meal??

And that’s when I saw my wife sitting the boys down for breakfast. They looked so adorable and carefree in their Mickey Mouse pajamas.

Man, I so badly wanted to be there.

I re-entered my office with a frantic mind. I knew I had a whole schedule ahead of me, but it wasn’t what I wanted to prioritize.

My body was filled with stress. What do I do? Business or kids? And if I choose to take off this morning, how do I explain myself to the team?

I had been toying with this idea for a while now: Blocking off 10-1 on my calendar daily for 1:1 time with my youngest while our oldest was off at school, but I wasn’t sure how to justify it.

I deliberated with my COO, my assistant, and my team… I listed all the reasons why I needed this time, backing up my thesis with bulletproof reasoning so I didn’t offend anyone.

Then, clarity dawned.

Why was I bending over backward to justify spending time with my kids? Wasn’t my desire reason enough?

Today in 5 minutes or less:

✔️ The rich life isn’t what you think

✔️ Why “I want” beats “I need” every time

✔️ 4 steps to lean into your desires

THE RICH LIFE ISN’T WHAT YOU THINK

Needs control nearly every aspect of our lives.

When we're exhausted, our bodies cry out for sleep. After a taxing week, we jealously guard our "Do Not Disturb" moments.

We're wired to pursue security, to defend what's ours…

It often feels as if we’re navigating a world defined by scarcity, where there just isn’t enough to go around to satisfy everyone’s needs.

And this causes us to rationalize our needs.

This is the "Need Mindset.”

And living in a Need Mindset doesn’t just limit our personal desires — it shapes the way we measure the world around us.

• We say we need wealth, but we only count dollars in our bank account.

• We talk about life, but we’re really just counting candles on birthday cakes.

• We discuss work, but obsess over the hours spent grinding.

We take these massive, colorful concepts and squish them into tiny boxes. It’s like trying to measure the size of the ocean with a teacup❓

We fixate on the finite: Dollars we earn, years we live, hours we work or don’t work.

Imagine if the richest billionaire in the world lived alone in Antarctica. Sure, he’d have plenty of dollars — and he could swim in them like Scrooge McDuck — but good luck grubbing on authentic cuisines or catching a movie with friends on a random Friday night!

But take a guy with a regular gig, a snug LA apartment, good friends, and a passport with more stamps than a post office. Tasty tacos? No problem. Epic memories? Without a doubt.

Between the two, who’s really living the “rich life”?

$ can’t begin to define the wealth of life. I know it’s cheesy, but wealth has a lot more to do with the memories we make than the balance in our bank accounts.

The world has shaped us to view life in black and white. And to justify our choices — especially when they feel like they’re too much of an ask. It’s time to break free from the Need Mindset and to pursue what we want.

WHY “I WANT” BEATS “I NEED” EVERY TIME

I need to take a day for myself because I’m run down and just need to take care of myself…

I need to hire an assistant because I need help. My time is lost between work and making sure the family is taken care of. I need some weight lifted from my shoulders…

I need to go to the LevelUp Summit because my success depends on it…

It’s exhausting, isn’t it? The continuous loop of defending every want and need, as if our desires must pass some invisible test.

The burden of justifying, the chase for external validation… It’s draining.

The key to finding relief, feeling lighter, and living a purpose-filled life?

Enter: the Want Mindset.

Ever heard of Dan Sullivan? His book Wanting What You Want pretty much blew my mind. He unraveled the sneaky mind trap of “needs” and taught me how empowering it is to simply want.

The beauty of "wanting"? It’s inherently personal, dictated by our unique dreams and desires. There’s no need to offer explanations.

When I learned this, my desire to spend time with my kid in the middle of the workday no longer felt like a burden.

I desired time with my kids simply because I wanted it.

So the next time you feel the urge to justify a personal decision, I challenge you to repeat this phrase:

I want it because I want it. My values and my choices require no external validation.

4 STEPS TO LEAN INTO YOUR DESIRES

Change doesn't occur in a blink. While you might be excited about the Want Mindset right now, old habits often resist fading away. Here's how I learned to confidently lean into my desires without the need for justifications:

1. Prioritize Your Core Values:

• Write down your core values. Highlight the top three that resonate the most with you.
  

• Think of these values as your compass – they guide your choices and never need defending.

2. Rethink Scarcity and Abundance:

• Instead of focusing on what you lack, view challenges as a stepping stone to your next big opportunity.
  

• Remember, you have drive, determination, and the ability to make decisions. Find abundance in your life so that scarcity doesn’t define your perspective.

3. Refine Your Words:

• Stop saying "because" when talking about decisions. It's often a crutch word, leading to unnecessary justifications.
  

• Switch “I need” to “I want” when talking about your desires.

4. Establish Clear Boundaries:

• Think of boundaries in terms of walls and fences.
  

• Walls are your non-negotiables. They're the boundaries that you set and don't allow any exceptions. For example, a “wall” might be not checking work emails after 8 p.m. to maintain work-life balance.
  

• Fences, on the other hand, offer flexibility. They can be adjusted based on specific situations. For instance, you might have a “fence” around taking calls during family time — generally avoided, but with exceptions for emergencies.

Your desires reflect who you are. Honor them. These are real first steps to creating a life more aligned with what you genuinely want.

In a world obsessed with quantifying success — be it money, age, or hours — we often miss the true essence of life's wealth: our cherished memories and genuine desires.

This edition of Margin Makers introduced you to the Want Mindset. It’s not about being selfish or neglecting responsibilities; it's about aligning with your true desires, without the burden of external validation.

Instead of playing life’s Tetris game, fit in the things that truly resonate.

Ask yourself: What wants have I put on hold, awaiting the “right” time or “perfect” reason? Your desires deserve their moment now. The only validation required is your own.

To profiting more and working less. 💸 

-Matt

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As we get closer to the big day in Dallas, I want to peel back the curtain each week and give you a sneak peek at the rockstar speakers set to light up the stage at SaaS Launch Live!

This week, I'm stoked to spotlight Andrew Hagen, the man behind ZappyChat! With his genuine passion for automation and deep understanding of AI, Andrew has meaningfully transformed how businesses engage with leads. His session promises to be a masterclass in leveraging AI and automation to achieve scalable success in the SaaS world.

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