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No Rain, No Gain 💪
Matt Deseno
February 20, 2024
No Rain, No Gain 💪
Hey Margin Makers,
Here in Southern California, the sky is doing its best impression of a gloomy British winter—yep, it’s the rainy season here.
And while we're all about sunny vibes here in CA, there's something undeniably refreshing about this change of pace.
It’s nature’s way of saying, “Hey, slow down, prep up, because growth is just around the corner.”
Businesses have their seasons, too.
Sometimes it pours, other times we bask in growth and sunlight. But here’s the kicker—both are crucial for the long haul.
Get ready for a pep talk + strategies to survive and thrive through any storm.
Today in 4 minutes or less:
✔️ When it rains, it pours 🌧️
✔️ SaaS survival strategies ☂️
WHEN IT RAINS, IT POURS 🌧️
Why did a little part of me get excited when I saw the rainy forecast for this week?
Beyond the cozy excuse to stay in and binge-watch The Bear…
It's nature's way of hitting the refresh button—nourishing the earth, filling up reservoirs, and setting the stage for growth.
In the business world? It's pretty much the same deal.
The challenging times are not just hurdles.
They're opportunities.
They push us to innovate, to find new growth paths we'd never consider in the sunny days of smooth sailing.
It's the tough times that force us to:
optimize our operations
refine our offerings
truly listen to what our clients need…
…often leading to our biggest growth spurts.
But let's be real, rain isn’t all hot cocoa and rainbow sightings. It messes with plans, floods streets, and sometimes leaves us scrambling for cover… especially here in CA.
It's inconvenient, it's messy, and it tests our patience. 😐
In our SaaS journey, we face storms—unexpected market shifts, client demands that seem impossible, or tech glitches that come at the worst time.
They force us to adapt quickly and to innovate.
After all, what's a SaaS agency without a bit of problem-solving on the fly?
Even if it’s sunny and warm where you’re reading this…
Remember that the tough times are prepping us for a lush spring. 🌷
Every obstacle is an opportunity to refine our strategies, to become more efficient, and ultimately, to provide even more value to our clients.
SAAS SURVIVAL STRATEGIES ☂️
As business owners, we can't predict the future, but we can prepare for it.
And let's be real, we all know that a recession could have a major impact on our SaaS business… I think we’re close friends with that possibility — remember 2020???
At some point, your peeps could seek simplicity and cancel, causing a dip in your customer base and leaving you scrambling for potential clients.
Now, I'm not trying to be a Debbie Downer here, but I want to help you be proactive and recession-proof your business.
The good news? You can prepare for rain. So, my friends, let's get our hands on two things that will help us survive anything and start stockpiling: Skills and Relationships.
Skills
Ask yourself:
What are my strengths?
Can I build something?
Can I think creatively?
Communicate effectively?
Do I have a stellar sales process?
Skills are recession-proof. By investing in your skill set, you'll not only be able to weather any storm, but also be poised for growth when the economy bounces back.
Relationships
This could look like…
Seeking face-to-face relationships with mentors or consultants who will push your business to be stronger
Building and nurturing a list of leads
Taking care of your customers so that they become loyal promoters
You need strong relationships to keep your business going strong during tough times. They're like a safety net, providing support, referrals, and opening doors to new opportunities.
I'm always trying to learn new skills and make connections, so when the rain comes, I'm ready to handle it like a boss.
Remember, every great harvest begins with the seeds you plant today.
So, let's use this season to prepare, to strategize, and to dream big. When the clouds part, we'll be ready to grow and scale
To profiting more and working less. 💸
-Matt
News you want to read...
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👓️ TikTok launched a native and “reimagined” app for the Apple Vision Pro headset.
👑GOLDEN NUGGET OF THE WEEK 👑
If you didn’t know…
Google and Yahoo dropped a bombshell on the email world, mandating that, by February 2024, all bulk email senders must have DMARC in place.
Yep… That’s right now.
If you’re still in the dark about this policy, I have a quick guide for you 👇️
Download it here and get compliant.
READY TO JOIN THE HL PRO TOOLS FAM?
Ready to kick your agency into high gear? HL Pro Tools has got your back with two awesome options to join our community and start making moves:
🌟 Get branded support for your HighLevel agency @ hlprotools.com. We give you all the tools you need to kick SaaS, complete with personalized branding that will make you feel like a boss.
🌟 Join our Facebook group and connect with other CEOs who are revolutionizing the game by sharing insider tips and tricks that will make you feel like a true industry leader in no time!
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