Kick off Q2 by breaking out of this business trap 💥 

Just off the stage from our latest live event, and there’s one golden nugget that resonated so strongly, I had to bring it here.

Time and again, I've touched on this, and each time, it's like a light bulb moment for someone in the crowd.

It’s a business concept that’s both liberating and terrifying…

There’s ONE single element in your business right now that’s preventing you from reaching your goals.

This email is your map to pinpointing and fixing this constraint—

So that you can break through the ceiling into new levels of revenue, ease, and margin.

Today in 3.5 minutes or less:

✔️ What’s neckin’ your bottle?

✔️ It’s me, hi, I’m the problem, it’s me

✔️ The art of finding your flow

WHAT’S NECKIN’ YOUR BOTTLE?

Ever felt like no matter what you do, you can’t seem to reach that next MRR milestone for your business, but you can't pinpoint why?

It's like seeing a wide-open highway in front of you — all those success stories of folks doing “million dollar months”— but you’re stuck in the slow lane. 🙄 🚗 

This is the concept of a bottleneck:

The one thing that’s holding your business back from reaching its full potential. It’s the process, strategy, or even the person that’s stalling your success.

In every system, there’s only one true bottleneck. Just one. It’s that single point holding back the floodgates of your potential.

• The Misconception: Thinking there are multiple bottlenecks is a common trap. By definition, only one real bottleneck can exist at any time, acting as the choke point in your workflow.

IT’S ME, HI, I’M THE PROBLEM, IT’S ME

Imagine this:

• You have a hundred leads ready to engage.

• You can handle 10 demos a week, each an hour long.

• But with just you doing the calls, there's a strict limit to how many leads you can convert.

The Bottleneck Here? It’s YOU. Well, more specifically, it’s the demo calls consuming your time and energy.

• The Counterintuitive Truth: Doubling down on getting more leads feels like growth. But if you can’t handle the demos efficiently, you're just stacking up more work without making any real process. Bottle. Freakin. Neck.

• Here’s how to fix this one: Your first interaction with leads needs to scale. If you can’t do your first step of value a thousand times tomorrow, it’s time to rethink. Can you turn that demo call into a recorded webinar or an automated process?

Creating a system where the first value step for clients doesn’t depend on your constant input is key. It should be something that delivers consistent value and can be repeated infinitely.

So, if demo calls are your current bottleneck, it's time to innovate and automate.

How can you deliver that initial wow factor without personally being on every call?

This is just an example of one common bottleneck I see SaaS owners struggle with.

THE ART OF FINDING YOUR FLOW

Alright, Margin Makers, now that we've identified what a bottleneck is, let's dive into how to manage these sneaky speed bumps effectively.

Here are some proven strategies for finding yours:

1. Workflow Mapping: Start with mapping out your entire process from lead capture to closing the deal. Look for stages that consistently slow down or generate issues.

2. Metrics = Messengers: Keep an eye on performance metrics. A sudden dip or a consistent lag in specific areas can scream ‘bottleneck’ louder than anything else.

3. Team Talks: Sometimes, the best insights come from those in the trenches. Regular check-ins with your team (or your VA if it’s just you and them) can unearth bottlenecks you didn’t even know existed.

Bottlenecks are not set in stone. Today’s bottleneck might be in lead qualification, but once that’s streamlined, tomorrow’s could be in client onboarding.

Once you’ve got your bottleneck in your sights, it’s all systems go. Is it a training issue? A process that needs a redesign?

Sometimes, all you need is a quick training or a new tool.

Remember, the goal here isn’t just to patch up problems temporarily. We’re creating a smoother, more efficient system that can adapt and GROW.

By focsuing on one bottleneck at a time, you’re not just putting out fires.

You’re building a fire-resistant business. 🔥 

And if you want more tools, trainings, and support to go from stuck-and-stalled operater to successful SaaS CEO, you’ll love HL Pro Tools.

To profiting more and working less. 💸 

-Matt

News you want to read...

⚡️ A new scientific breakthrough could drastically speed up the internet.

🤖 OpenAI announced a new tool called Voice Engine that can recreate a person's voice from a 15-second recording.

🔎 Google agreed to destroy browsing data as part of a settlement in a lawsuit claiming Google Chrome tracked “Incognito” mode without their knowledge.

👑GOLDEN NUGGET OF THE WEEK 👑

For the first three or four years of our business, we survived purely on referrals–relying on just a handful of strategic referral partners.

But times have changed since then.

I dove into my journey from relying on referrals to embracing the importance of online visibility and learning the ins and outs of marketing. 👇️ 

We’ll break down the top three game-changing business shifts that reshaped the business landscape, how people are now judging businesses, and some actionable marketing advice so you can gain more loyal customers and build a thriving business.

Listen on Spotify or Apple.

READY TO JOIN THE HL PRO TOOLS FAM?

Ready to kick your agency into high gear? HL Pro Tools has got your back with two awesome options to join our community and start making moves:

🌟 Get branded support for your HighLevel agency at hlprotools.com. We give you all the tools you need to kick SaaS, complete with personalized branding that will make you feel like a boss.

🌟 Join our Facebook group and connect with other CEOs who are revolutionizing the game by sharing insider tips and tricks that will make you feel like a true industry leader in no time!

HAVE A TOPIC YOU’D LIKE ME TO COVER?

Sweet! I’m all ears.

Here’s your VIP pass to shape the future editions of Margin Makers 👇

Submit your ideas here.

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