🗣️ Over-communicate or underperform 

Most leaders are measuring the wrong thing.

They focus on flawless delivery.

• Did the project deliver on time?

• Was the client 100% satisfied?

• Did we hit the target exactly?

That's surface-level.

Here's what I've learned after leading hundreds of people:

The difference between a thriving business and a crumbling one is rarely delivery.

It's communication.

Delivery can slip and still recover.
Communication slips and everything unravels.

Today in 3 minutes or less:

✔️ The 3 Questions That Actually Matter

✔️ Why Over-Communication Beats Over-Delivery

✔️ How to Measure What Really Drives Success

❓ The 3 Questions That Actually Matter

After a month or quarter ends, I don't just ask what we accomplished.

I ask these 3 things:

1. Did we tell the truth early?

Problems never kill the business. Surprises do.

If someone raised the issue fast, we won—even if the fix wasn't perfect.

The team that says "Houston, we have a problem" on Tuesday saves the project.

The team that stays quiet until Friday loses it.

2. Did everyone know the next step?

Confusion destroys momentum.

I don't care if the plan changes 10 times.

I care that the team always knows what comes next.

Clarity isn't about being right. It's about being clear.

3. Did we own the story with the client?

Clients forgive mistakes when you tell them what's happening and why.

They walk when they feel ignored.

You don't need perfection. You need transparency.

💬 Why Over-Communication Beats Over-Delivery

Here's the counterintuitive truth:

Teams that over-communicate outperform teams that over-deliver.

A B+ project with A+ communication builds trust.

An A+ project with C- communication loses clients.

When communication is strong:

• People give you grace

• Clients stay loyal

• Teams stay aligned

When it's weak:

• Even your wins feel like losses

• Trust erodes

• Everyone's confused about what's next

📊 How to Measure What Really Drives Success

Stop only measuring what was delivered.

Start measuring how clearly it was communicated.

Even if it’s just you and an assistant or a VA for now…

This week, ask your team:

1. Did we surface problems early?
Not "did we avoid problems" but "did we talk about them fast"

2. Does everyone know their next step?
If there's confusion, that's a communication gap, not a competence gap

3. Did we keep our clients in the loop?
Clients don't expect perfection. They expect honesty.

The teams that win aren't the ones that never mess up.

They're the ones that talk about it when they do.

To profiting more and working less. 💸 

-Matt

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