Why you should run your business like a bodybuilder 🏋️‍♂️ 

Recently, I went in for a routine doctor’s visit that changed everything.

I was faced with shocking health news—pre-diabetic, high cortisol, you name it.

All this while feeling perfectly fine.

Scary, right?

This was a real wake-up call. It made me realize how we often overlook deep issues until they demand our attention.

I’ve been changing my habits and working out like crazy ever since…

But what if I told you that there's a principle from the fitness world, one that transformed my approach to health, that could also revolutionize your business?

Today in 5 minutes or less:

✔️ Hypertrophy for you biz

✔️ There are 2 kinds of people…

✔️ Run your business like a bodybuilder

HYPERTROPHY FOR YOUR BIZ

Following this health scare, I hired a personal trainer…

He introduced me to something called hypertrophy—focused exercises that promote muscle growth, not just activity.

It’s all about growing, not just going through the motions. Let me explain.

Imagine two people at the gym:

1. One lifts light weights easily. He finishes his routine without breaking a sweat.

2. The second? He chooses heavier weights. By his last reps, he’s struggling. His form shakes a bit.

But that struggle? That's where growth happens.

The first maintains, the second transforms.

This isn't just about lifting weights.

It's a powerful metaphor for business. Being busy feels safe—handling emails, attending routine meetings, ticking off easy tasks.

But real growth = hypertrophy training for your business.

It involves tackling challenging projects that push your boundaries, leading to significant growth. It’s about prioritizing tasks that stretch your capabilities.

Working ON the business rather than IN the business.

Growth comes from pushing limits, embracing discomfort. Just like in the gym, the right efforts in business lead to visible, impactful results.

THERE ARE 2 KINDS OF PEOPLE…

Just as muscles grow through the stress and recovery of hypertrophy training, businesses can thrive through embracing discomfort.

The idea isn't to seek out stress for its own sake…

But to recognize that meaningful growth often comes from stepping into challenging new territories.

This could mean adopting new technologies, pivoting business strategies, or even redefining target markets.

Let me share a personal transformation.

There are 2 types of people in the world:

Not long ago, I was the inbox on the right. Drowning in a sea of notifications, and my days were dictated by never-ending emails… 🙃

This left little room for strategic thinking.

It felt like I was just reacting all day, not really leading.

So, I took a leap. I decided to embrace discomfort and give up direct control over my daily communications.

I handed off my email management to an assistant.

Now, they clean up my inbox, reply to routine messages, and ensure that only emails needing my direct attention reach me.

You could be that inbox on the left. I never thought it was possible… But I can tell you it feels amazing 🔥 

This shift has allowed me to focus more intentionally on high-level tasks.

I spend my days casting vision, building, and developing new products—activities that are truly my zone of genius and actually what I love doing.

(Keep an eye out for some exciting new features coming soon, all made possible by this shift in handling daily distractions!!)

RUN YOUR BUSINESS LIKE A BODYBUILDER

1. Audit Your Activities: Start by conducting a thorough review of your daily tasks. Which activities push you and your business to grow, and which are just ticking boxes? This step is crucial to differentiate between work that genuinely contributes to your goals and work that merely keeps you busy.

2. Implement a 'Growth Zone' Schedule: Allocate specific blocks of time each day or week for tasks that challenge you and have the potential to significantly impact your business. During these periods, eliminate distractions and focus solely on these high-growth activities. This could mean turning off notifications, closing your email, or even working in a different environment to foster concentration.

3. Measure and Adjust: What gets measured gets managed. Regularly track the outcomes of your efforts to see what's working and what isn't. Use tools and metrics relevant to your goals to evaluate progress. Based on these insights, refine your strategies and processes to enhance productivity and ensure you are always operating in your Growth Zone.

This is how you run your business like a bodybuilder—intense, focused, and always aimed at growth.

This approach not only maximizes your output but also ensures that every effort contributes meaningfully to your business’s development.

Challenge yourself.

Apply the hypertrophy concept to one area of your business this month. Pick a task that feels like a stretch and commit to it fully. See what transformations unfold.

Need an extra push? Join our community of insiders dedicated to intentional growth.

Remember: Real growth comes from targeted, intelligent effort. It’s not about just showing up. It’s about how you show up.

Let’s push beyond our comfort zone and truly grow. 💪 

To profiting more and working less. 💸 

-Matt

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👑GOLDEN NUGGET OF THE WEEK 👑

Speaking of gains… 🏋️ 

I sat down for a quick chat with Will Hurst, CEO of Big Little Gyms, who manages 600 gyms globally and has been rockin’ it with HighLevel since 2019.

He has the LOWEST churn rate of anyone I’ve seen using HighLevel 🤯 

Watch to learn how tapping into the 4 main brain chemicals (dopamine, oxytocin, serotonin, and endorphins) creates sticky and loyal clients.

READY TO JOIN THE HL PRO TOOLS FAM?

Ready to kick your agency into high gear? HL Pro Tools has got your back with two awesome options to join our community and start making moves:

🌟 Click here to see how we can grow your HighLevel agency. We give you all the tools you need to kick SaaS, complete with personalized branding that will make you feel like a boss.

🌟 Join our Facebook group and connect with other CEOs who are revolutionizing the game by sharing insider tips and tricks that will make you feel like a true industry leader in no time!

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