This is the tool every entrepreneur NEEDS… ⛈️ 

Ask my good friend JC Hite what drives his entrepreneurial spirit, and you’ll hear two words:

Resilience and commitment.

It’s these qualities, he’ll tell you, that keep a business afloat in stormy seas.

Alongside his wife, Karen, they're the driving forces behind Hite Digital, The Commitment Summit, Agency Intensives, and the Committed Mastermind.

"Entrepreneurship sucks sometimes. It's really, really difficult," JC admits openly.

JC’s philosophy isn’t just talk. He steered Hite Digital through rough waters—think civil wars and global pandemics…

…Emerging not just unscathed but on top.

How?

By embracing the very challenges that make most people give up.

You might be wondering: How do you cultivate such resilience? And what commitments drive a successful entrepreneur like JC?

Let’s explore JC’s resilience-building approach and the deep commitments that drive successful entrepreneurs like him.

Today in 4 minutes or less:

✔️ Something worth fight for

✔️ How to grow a resilient team

✔️ Building up the muscle

SOMETHING WORTH FIGHTING FOR

I asked JC about starting a digital marketing agency in the midst of chaos, and I let me tell you, in it’s one heck of a story.

When JC and Karen launched Hite Digital, they weren't merely stepping into the standard startup arena…

They opened their doors amid civil unrest in Nicaragua and a global pandemic.

Their office building bore the scars of conflict—literally, with bullet holes marking its walls…

But for JC, these weren’t just obstacles. They were opportunities to toughen up and build a business that could withstand anything.

JC’s motto? “Find something worth fighting for.”

At Hite Digital, that meant turning adversity into an advantage. Each challenge was a chance to push their limits.

Under his leadership, Hite Digital didn’t just manage to survive. It thrived. JC’s commitment to this fight fueled the agency’s journey, ensuring that no matter how rough the journey, they were ready for the next challenge.

HOW TO GROW A RESILIENT TEAM

For JC, the backbone of resilience is a robust team.

But how do you build that kind of team?

It starts with the recruitment process, looking beyond technical skills to traits like adaptability, perseverance, and the ability to thrive under pressure.

Here’s his practical advice on fostering team resilience:

• Regularly engage your team in problem-solving exercises to strengthen their ability to think on their feet.

• Encourage open communication and feedback, which not only empowers team members but also fortifies the team against future troubles.

JC says, "A team that can fight for you is a team that can thrive with you." 

These are his blueprints to build a resilient and committed team environment:

• Show trust and support

• Provide training and development opportunities

• Celebrate successes and learn from failures

In the world of business, like in nature, it's not the strongest who survive, nor the most intelligent, but those who are most adaptable to change.

JC's knows this.

That’s why he turns potential disasters into lessons and opportunities for growth.

When storms hit, the team is not only prepared but also built to come out stronger.

BUILDING UP THE MUSCLE

You might hear JC Hite ask, “What commitment do you have worth fighting for?”

It's not just a rhetorical question—it’s a foundational one.

Every entrepreneur faces moments of doubt and decision, and it’s the deep, driving commitments that light the path forward. 🔦 

How do you sustain a business through the whirlwind of market changes and consumer behaviors?

Commitment to a vision that goes beyond profit—a commitment to innovation, to community, to a team.

So, what's your fight?

Identifying this isn't just about setting goals—it's about understanding what you're willing to work tirelessly for.

Here’s how to pinpoint your personal and business commitments ⬇️ 

Figuring out what fires you up:

• What gets you jumping out of bed each morning? Write that down.

• Use this energy to light up your business path—every choice should pump up that core excitement.

• Get your team on board with what drives you. Their energy can transform the way your business operates.

Turning challenges into growth:

• Look at hurdles as your personal gym—every leap makes you stronger.

• Mistakes? They're just plot twists in your success story.

• Teach your crew to tackle surprises with a grin. Think of it as stretching your creativity muscles.

• Cultivate core values that thrive on 'bring it on!' rather than 'oh no!'

It’s time to reflect on why you do what you do.

Knowing this 'why' is crucial for making decisions that align with your long-term visions.

Resilience is built through intentional practice + mindset adjustment.

JC is a big believer in this motto: Elevate your team, elevate your service… And watch as that service skyrockets from "Basic" to "Unbelievable."

The big takeaway? It's not about the how or the what. It's about the WHO and the WHY.

Get that right, and everything falls into place.

To profiting more and working less. 💸 

-Matt

News you want to read...

⚾️ Shohei Ohtani became the sixth member of the MLB’s 40-40 club (40 homers and 40 steals in a season) with a walk-off grand slam on Friday; the LA Dodgers' star accomplished the feat 21 games earlier than any player in history.

🐔 Chick-fil-A is getting into Chick flicks: The fast-food chain has reportedly been working with a number of major production companies to create family-friendly shows that would live on the company’s yet-to-be-launched streaming service.

🐶 The best images from The International Dog Photography Awards.

👑GOLDEN NUGGET OF THE WEEK 👑

We've just dropped a super limited batch of our limited edition Jaili's Hot SaaS.

I've only got 20 bottles of this fiery concoction…

If you want to rep HL and snag a bottle, I’ll throw in a personal note from me when I pack up your order. 🌮 

Check them out at hlprotools.com/hot-saas before they’re all gone. 🔥 

READY TO JOIN THE HL PRO TOOLS FAM?

Ready to kick your agency into high gear? HL Pro Tools has got your back with two awesome options to join our community and start making moves:

🌟 Get branded support for your HighLevel agency at hlprotools.com. We give you all the tools you need to kick SaaS, complete with personalized branding that will make you feel like a boss.

🌟 Join our Facebook group and connect with other CEOs who are revolutionizing the game by sharing insider tips and tricks that will make you feel like a true industry leader in no time!

HAVE A TOPIC YOU’D LIKE ME TO COVER?

Sweet! I’m all ears.

Here’s your VIP pass to shape the future editions of Margin Makers 👇

Submit your ideas here.

DID A FRIEND FORWARD YOU THIS NEWSLETTER?

First, give them a BIG thank you!

Then, subscribe here to get your free weekly dose of entrepreneur life hacks.