Be the house with the king-sized candy bars

As I put on my costume last week to trick-or-treat with my kids...

My family knew exactly which houses to prioritize. 

Every town has that one neighborhood, the star of Halloween festivities. 

It's a magnet for trick-or-treaters, pulling them away from every other neighborhood.

It got me thinking:

How do these houses market themselves as the Halloween go-to? Is it mere luck? Sheer effort? Or the allure of those king-sized candy bars?

If our businesses were houses on Halloween night, we’d want to be on that bustling street. The ones with a line of eager customers…

…Not the sad, forgotten houses with untouched candy bowls. 🕸️ 

Even if Halloween isn't your scene and you’ve already put the Christmas tree up, let this serve as a reminder:

Success isn't merely about having a good offer.

It's about the vibe, the visibility, the pull. 

And with Black Friday lurking around the corner, remember this lesson: Aim to do more than just participate.

Make your business the house everyone’s dying to visit. 💀

Because even the most spectacular deals are useless if there’s no one knocking.

[*PSST* scroll to the end for a cool free thing that expires in 3 days] 👇️ 

Today in 4 minutes or less:

✔️ Black Friday? Already?

✔️ Raking in the gains

✔️ Your checklist to start prepping

BLACK FRIDAY? ALREADY?

Black Friday is the business world's Trick-or-Treat night. That wonderful blend of excitement and chaos.

As an ex-Best Buy employee during my teenage years, I've seen the frenzy firsthand. Lines stretching around the block for days on end, customers camping out to snag the best deals – it was exhilarating yet overwhelming, to say the least. The risk of a stampede was real.

Nowadays, much of the battleground has moved online.

Shoppers, armed with their credit cards, eagerly await the virtual deals to swing open.

Those shoppers, if you do it right, can include…

• Newbies, curious and ready to explore.

• Long-time observers, folks who’ve been eyeing your product but haven’t found a good enough reason to hit ‘Checkout’.

• Existing clients and subscribers, interested in new features and services you have to offer.

• Your fans, the loyal supporters who really love your software and your quality, always eager to back your latest releases.

This November brings a huge opportunity, yes, even for those of us in the SaaS world.

This day can supercharge your year’s revenue.

And if we take anything from last week’s spooky fun, it’s this: Being the go-to house feels really good…

So, what does it take to be the neighborhood favorite and score this kind of love on Black Friday?

RAKING IN THE GAINS

You don’t become the business on the block without a little prep. 

To come out the other side triumphant, you need to:

1. Craft an irresistible offer. 

2. Make sure you’re visible.

Those top Halloween houses weren’t getting ready at the last minute.

They had their decorations out all month, their candy ready before the stores ran out, and their lights on. ✔️✔️✔️

Just like my kids and I steered clear of houses with their lights off on Halloween…

…No one will come knocking this Black Friday if you don’t turn on the porch light. Or don’t try at all to make your offer visible.

So, what should you be doing to get ready for Black Friday? Here’s your checklist:

1. Set clear goals for what you want to get out of the big day. New subscribers? Awesome add-ons to reduce churn and wow current clients? More email leads?

2. Develop an offer that undoubtedly resonates with your audience’s needs

3. Prepare your site or build a new funnel to flaunt your offer

4. Create a complete promotional campaign, made up of social media content, an email campaign, and a sprinkle of ads (scroll to the freebie for help)

Being the neighborhood favorite feels great.

And when it happens on Black Friday, your year is made.

Black Friday is the Trick-or-Treat of business, and if you can master a crave-able offer that resonates with your audience + put up enough lights and blow-up characters to catch their attention, you’ll be sitting pretty.

To profiting more and working less. 💸 

-Matt

COOL FREE THING 👇️ 

The end of the year is so close that we can feel it breathing down our neck… 👻

Instead of being scared, we want to help you take advantage of the biggest buying season of the year!

Remember how I said that some ads will make your Black Friday offer truly irresistible?

I created a Workbook with everything you need to create the best viral ad to boost your revenue during Q4 2024.

For the low cost of a single click, you’ll get a step-by-step guide to creating viral ads and a template to guide you through the process — The best deal ever. 👌

Don’t forget, this link expires on Friday!

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🗽🚸 New York City officially legalized jaywalking.

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