The unspoken equation for sky-high margins 🛫 

Sure, highly customized client work and unique works of art have their merits…

But let’s be honest… if we aren’t careful, agency life can be a cutthroat race with shrinking margins.

I mean, are we in this digital world just to become wage slaves?

Heck no.

So, here’s another play — a smarter way to unlock flying margins without burning the midnight oil or cloning yourself.

Today in 5 minutes or less:

✔️ Making the math work for you

✔️ The double whammy

✔️ Teach to master, master to earn

✔️ 4 steps to get paid for your expertise

MAKING THE MATH WORK FOR YOU  🤓

This isn’t calculus; it’s basic arithmetic.

The equation for living a high-margin life is simple: Output > Input.

You maximize the arbitrage between what you spend (input) and what you make (output).

Think of it as the ROI on your time and resources. If your output far exceeds your input, you've got yourself a recipe for fat margins and a high-flying lifestyle.

For many in the digital space, the name of the game is systems and processes. You're already doing the work.

Why not document these processes, package it up, and sell it?

It's about taking your internal assets — your tried and tested processes — and productizing them.

Yes, productizing expertise can seem daunting, especially for those who don't consider themselves "born teachers."

But here's the deal: if you're building any sort of a team, you'll need to train them anyway. Why not make that training material so good that other people would pay for it?

THE DOUBLE WHAMMY  🎸🎸

Creating a systematic approach to what you do serves two purposes.

1. Internally, it acts as training material for your current or future team, streamlining your operations.

2. Externally, it becomes a product that you can sell.

It's a win-win.

You don’t need to start big. Prototype it first for your team. If it works internally, take that raw product and offer it to your audience.

You could even use it as a lead magnet — a piece of valuable content that people will exchange their email address for.

Imagine saying, "Give me your email, and I'll give you access to the same training I give my internal team." That’s value. And, a smart play for building your email list.

TEACH TO MASTER, MASTER TO EARN  💸

There’s a hidden advantage here.

Teaching what you know not only productizes your expertise, but it makes you better at what you do.

Teaching forces you to understand your craft at a granular level. If you can teach it, you truly understand it.

So, there it is: the road to high margins paved with the gold of smart arbitrage. It’s not just about working harder; it’s about working smarter.

Make that gap between input and output as large as possible, and not only will your business thank you — your quality of life will, too.

4 STEPS TO GET PAID FOR YOUR EXPERTISE  🤑

Building a business you love doesn't mean bloating your operation with unnecessary resources and overhead.

To really succeed, seek to maximize the "arbitrage" between inputs (resources, time, money) and outputs (revenue, value creation). Here are additional ways to do so on top of productizing your expertise.

Your blueprint:

1. Be the Sherlock Holmes of Your Niche

Before you sell anything, you need to deeply understand the problems within your niche. Say you specialize in chiropractors — your goal should be to become the most trusted name for all things related to chiropractic customer acquisition and digital marketing.

Create content that speaks to the challenges faced by chiropractors. Think blog posts, webinars, and social media content about best practices, case studies, and market trends.

2. Convert Services into Snackable Solutions

Identify the most common challenges your clients face and package your solutions as purchasable products. Why not turn these into standardized, pre-packaged products?

Whether it's an SEO package, an email marketing set-up, or a customer-retention playbook, make it a product.

Step 1: Take inventory of the frequent services you offer.

Step 2: Systemize and document each one of them.

You can sell these as standalone products, or even bundle them together for a higher-ticket offer.

3. Dish Out Freebies That Pay You Back

The beauty of having a systemized and productized business model is that you can offer low-ticket or even free lead magnets that add value while also serving as an entry point into your ecosystem.

Whether it be your internal training, templates or other valuable resources, you can exchange these for email addresses. This tactic not only builds your list but can also cover some of your own costs (using resources you already have!)

4. Scale and Optimize for High Margins

Just because you're offering packaged products doesn't mean you can't tailor them. Offer add-ons or advanced versions to increase the average transaction value, thereby increasing your margin.

The leaner you can operate while delivering high value, the greater your margin will be. This doesn't just apply to money but also to time and resources.

After all, more margin = more freedom.

To profiting more and working less. 💸 

-Matt

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🧑🏽‍🚀 6,5,4,3,2,1,0… We have a liftoff! Four astronauts launched into space. Known as Crew-7, these space travelers will study the effects of spaceflight on the human body over the next 6 months.

👑 GOLDEN NUGGET OF THE WEEK 👑

If you haven’t started counting down the days until SaaS Launch Live, this might just be the announcement you need to jolt that excitement.

When you arrive in Dallas (or join from your laptop), you’ll be learning from entrepreneurs with special expertise in SaaS… which means you’ll leave with strategies to take your business to the next level.

So, are you ready to learn who’s next in our speaker line-up?

It’s the incredibly talented and successful digital marketing expert, Julie Chenell, co-founder of FG Funnels.

Julie is an expert on all things digital business. She knows the strategies to create a profitable online business and to sustain your wealth. You see, Julie has generated a cool $10,000,000+ in sales over the last 5 years, helping thousands of business owners build their digital empires and live out their dreams.

I don’t want to spoil her presentation, but I will say this: Julie is one of the best teachers I have ever learned from — this is a must-attend session for anyone serious about building a business with integrity and sustainable cashflow.

Haven’t locked in your spot yet? Register here.

READY TO JOIN THE HL PRO TOOLS FAM?

Ready to kick your agency into high gear? HL Pro Tools has got your back with two awesome options to join our community and start making moves:

🌟 Get branded support for your HighLevel agency @ hlprotools.com. We give you all the tools you need to kick SaaS, complete with personalized branding that will make you feel like a boss.

🌟 Join our Facebook group and connect with other CEOs who are revolutionizing the game by sharing insider tips and tricks that will make you feel like a true industry leader in no time!

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