Want your business to turn heads? Be LOUD.

On the twelfth day of Christmas, my true love gave to me…

12 drummers drumming. 🥁 

Imagine actually receiving that for Christmas…

Not a new espresso machine (top of my list this year 👀), not a cozy sweater, but twelve drummers… All hammering out a beat that could wake the neighborhood.

Weird gift? Maybe.

But it could also be the most romantic gesture ever.

It reminds me of that scene in 10 Things I Hate About You — when Heath Ledger’s character crashes soccer practice and serenades Julia Stiles with a song & dance number feat. the entire school marching band.

Spoiler alert… He gets the girl.

Hear me out: 12 drummers might be the best gift you can give your leads today.

Drummers are loud, they’re bold, and they don't fade into the background.

In business, especially in the noisy holiday season, being like those drummers – noticeable, unforgettable, and unmissable – sets you apart from the chorus of competition.

In this edition, I’ll explore how you can harness this power and be as attention-grabbing as a marching band flash mob.

Today in 4 minutes or less:

✔️ The drummer’s secret crowd-pulling power

✔️ Crank up your biz volume

✔️ 7 actionable ways to stand out

THE DRUMMER’S SECRET CROWD-PULLING POWER 🥁 

Ever seen a drummer street performer? They're my absolute favorite.

There's something about the raw energy of a drummer that just draws a crowd. You could have a whole ensemble of musicians, but it's the drummer who grabs and holds your attention.

They're loud, they're dynamic, and they're impossible to ignore.

That's the kind of energy we need in our businesses.

Think about it. In the bustling streets of entrepreneurship, being loud is your superpower.

It's not about yelling over the crowd, though. You need to project your message so clearly and distinctly that it cuts through the noise.

It's about understanding and articulating the problems your audience faces so well that they can't help but see you as the solution.

Some of us shy away from being loud…

Maybe we doubt our skills, or maybe we fear criticism. I get it. Publishing content is a vulnerable act.

But here's the thing: Being loud isn't about arrogance or being obnoxious. It's about confidence. It's about knowing your business can change lives and not being afraid to share that message loudly and proudly.

One drummer is great, but a whole line of drummers? That’s a showstopper.

You want an abundance of your content in the digital space, all projecting that same message synchronously.

Your content on social media, email marketing, and web content should all work together, creating a unified, powerful rhythm that resonates with your audience.

You don’t need a new problem for every channel. Be loud about one problem.

For example, visibility: Talk about how small businesses are often invisible online. They aren’t showing up on local search. This prevents them from reaching dream customers looking for their services.

Keep being loud about it across all your channels. Folks will start seeing you as an expert on visibility.

You become the undeniable solution.

CRANK UP YOUR BIZ VOLUME: 7 ACTIONABLE WAYS TO STAND OUT 📣 

Let's turn up the volume with some actionable steps. Here's how to make your business stand out:

1. Be Loud About the Problem:

Instead of just saying how great your service is, focus on the problems it solves. Be the loudest voice discussing these issues.

• Action Step: Create content across channels (blog posts, social media posts, podcasts) that address these problems in depth. Don’t worry about being too loud. The algorithm likes frequent posters.

3. Amplify Across Channels:

Like a drumline, your message should resonate across multiple platforms. Consistency is key. Your website, social media, and emails should all beat the same drum.

• Action Step: Plan a synchronized content release across all your channels, focusing on a single theme for a week or month.

4. Sync Up Your Messaging:

Make sure your message is harmonized across platforms but varies in presentation. Each platform should offer a unique experience but stay on theme.

• Action Step: Tailor your key message to fit the style of each platform. A detailed article for LinkedIn, a snappy infographic for Instagram, and an engaging video for YouTube.

6. Loud but Clear:

Being loud doesn’t mean being noisy. Your message should be clear and easily digestible. Avoid jargon and complex language.

• Action Step: Review your key messaging. Is it clear and understandable to someone outside of marketing/tech? If not, simplify it.

7. The Echo Effect:

Encourage your satisfied customers to spread the word. Testimonials, referrals, and case studies can echo your drumming, extending your reach.

• Action Step: Create a referral program or incentivize customers to share their positive experiences on social media.

In the noisy digital world, your business needs to make heads turn.

It's not about shouting into the void. It's about crafting a message so strong, a solution so fitting, that your audience is drawn in, almost without realizing it.

So, as you dive back into the fray, remember:

Be loud.

And when you’re loud about the problem with confidence and clarity, people will not only listen; they'll remember.

Now get out there, publish, and drum up some business!

To profiting more and working less. 💸 

-Matt

News you want to read...

🧬 The FDA approved a revolutionary gene-editing treatment for a disease that affects ~100,000 Americans and more Black Americans.

🏌🏽‍♂️ Golf is expecting a big change come 2028 to save the sport, governing bodies say.

🛼 This is the second-most nominated film in Golden Globes history.

👑GOLDEN NUGGET OF THE WEEK 👑

We’re almost halfway through the 25 Days of SaaSmas, the advent season where I give you free stuff every single day until Christmas.

For day 12, I’m giving you something straight out of my HighLevel account ⬇️ 

Spoiler alert: This gift is packed with the exact workflows and funnel I’ve been using to run this SaaSmas series… Talk about meta. 🤯 

Go unwrap it, and let's turn those problems into opportunities!

READY TO JOIN THE HL PRO TOOLS FAM?

Ready to kick your agency into high gear? HL Pro Tools has got your back with two awesome options to join our community and start making moves:

🌟 Get branded support for your HighLevel agency @ hlprotools.com. We give you all the tools you need to kick SaaS, complete with personalized branding that will make you feel like a boss.

🌟 Join our Facebook group and connect with other CEOs who are revolutionizing the game by sharing insider tips and tricks that will make you feel like a true industry leader in no time!

HAVE A TOPIC YOU’D LIKE ME TO COVER?

Sweet! I’m all ears.

Here’s your VIP pass to shape the future editions of Margin Makers 👇

Submit your ideas here.

DID A FRIEND FORWARD YOU THIS NEWSLETTER?

First, give them a BIG thank you!

Then, subscribe here to get your free weekly dose of entrepreneur life hacks.