What happens when you do something absurd?

Let’s say your goal is to learn Spanish.

You could open Duolingo for 10 minutes a day.
That’s reasonable.

But what’s absurd?

Quitting Netflix and watching only Spanish content.
Talking to a tutor daily.
Labeling everything in your house.
Reading a book a week… in Spanish.

But give it 90 days?

You’d probably find yourself dreaming in a new language.

Why? Because the input was so wild… the result became unavoidable.

Heads up: there’s a new HighLevel feature that quietly fixes one of the platform’s biggest pain points…
I just dropped a free course on it. Scroll to the end for the link 👇️ 

Today in 6 minutes or less:

✔️ Most people choose “reasonable” goals

✔️ The framework: Absurd Inputs

✔️ How do you make it sustainable?

✔️ Watch this: Work to Publish

🤷‍♂️ Most people choose “reasonable” goals

The secret to winning in business? Don’t be like most people.

I’ve seen this play out over and over again.

Reasonable input:
Post a blog once a week.
→ Maybe a little traffic.

Absurd input:
Post 20 blogs a week.
→ We did this. 6,000 monthly organic visitors, no ads, no hacks.

Reasonable input:
DM 5 people per day.
→ Hope one replies.

Absurd input:
DM 100 businesses daily.
→ You will get responses. The math forces it.

🧪 The framework: Absurd Inputs

Here’s the question you should be asking yourself:

“What input would make success feel inevitable?”

Now break it down into a formula. These are the factors:

1. Volume
   Create so much signal the algorithm (or the market) can’t ignore you
   

2. Frequency
   Show up so often you collapse the feedback loop and learn 10x faster
   

3. Intensity
   Sprint hard for 4 weeks and buy yourself 4 months of momentum

💡 How do you make it sustainable?

Absurd doesn’t have to mean forever.

It just needs to mean enough to tip the scale in your favor.

Think of it like this:

🔁 Sprint → System → Sustain

1. Sprint to create traction.

2. Systemize the process so it doesn’t rely on your willpower.

Sustain at a level that still outpaces the average (without burning out!)

🎬 Watch this: Work to Publish

If this idea speaks to you, go watch this YouTube video by Jack Conte.
It hits home for creators, entrepreneurs, and anyone trying to beat perfectionism with output.

"Don’t work to polish. Work to publish."

That single mindset shift makes absurd inputs feel achievable.

Because most people are stuck polishing…
While someone else is winning by hitting publish 10,000 times.

📈 Your goal this week

Pick a goal.
Now ask yourself:

“What’s the absurd input version of this + how can I make it easier to repeat?”

Then:

• Start your sprint

• Track your inputs (not just outcomes)

• Systemize the wins 🙌 

You don’t need to do it forever.
You just need to do it long enough for the math to start working in your favor.

Forward this to the most obsessed builder you know.

Let’s get downright unreasonable.

To profiting more and working less. 💸 

-Matt

📦 THE TOOLBOX

HighLevel released an epic update for the funnel builder.

In 2 minutes, I’ll show you what changed, why it matters, and how to use it to build faster, smarter, and way more efficiently. 🔥 

Check it out and see what’s new 👇️ 

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