What I'm seeing for 2026 👀 

I just snagged a $500 lifetime deal for something I could've paid $1,000/month for.

But weirdly? Both options are going to crush it in 2026.

Let me explain.

Today in 2 minutes or less:

✔️ The Messy Middle Problem

✔️ The Barbell Strategy in action

✔️ Your move: Pick an edge

💡 The Messy Middle Problem

Here's my prediction for 2026:

If you're pricing your offers somewhere in the "reasonable" range—not cheap, not premium—you're in the worst possible position.

With inflation squeezing everyone, people are making sharper, more binary decisions.

Low-cost wins because the math is obvious…

You're already saving money.

Premium wins because the ROI is obvious for companies big enough to pay up…

Pay tens of thousands to make hundreds of thousands, fully managed, no headaches.

The middle?

You're not cheap enough to be the easy yes, and you're not premium enough to justify the price.

You're just competing with everyone else who defaulted to "reasonable."

Think of a barbell.

Heavy on both ends, nothing in the middle. That's how your offers should look.

🏋🏻‍♂️ The Barbell Strategy in Action

There's a tool called Send Blue that lets you send iMessages through HighLevel.

Enterprise-level, fully managed, $1,000/month.

For businesses closing six-figure deals where a 90% response rate means hundreds of thousands in revenue? It’s easy math.

Then, there's Blue Sendr (Robb Bailey's new SaaS). Lifetime deal. $500.

Same core functionality, you just set it up yourself.

Dust off that old iPhone in a drawer, connect it, done.

I bought Robb's.

Not necessarily because I couldn't justify $1,000/month. But because it felt silly.

On one month with Send Blue, I'd spend what Blue Sendr costs for a year. I already have the hardware.

But here's the thing: both are going to win.

Send Blue serves the "I don't care what it costs, just make it work" crowd.

Blue Sendr serves everyone willing to do a little setup to save a lot.

🔥 Your Move This Week

Besides celebrating the holiday with your loved ones…

Look at your offers. Where do they sit on the barbell?

If you're somewhere in the middle, slide toward an edge. Go lower and remove every barrier. Or go higher and add so much value that price becomes irrelevant.

The edges are where the margin lives.

To profiting more and working less. 💸 

-Matt

GOLDEN NUGGET OF THE WEEK 👑

There's a difference between a bum knee and a broken leg. One gets complained about. The other gets solved immediately.

Your offer needs to be a broken leg. Here's how 👇

HLPT CREATOR NETWORK 👥

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🌟 Get branded support for your HighLevel agency @ hlprotools.com. We give you all the tools you need to kick SaaS, complete with personalized branding that will make you feel like a boss.

🌟 Join our Facebook group and connect with other CEOs who are revolutionizing the game by sharing insider tips and tricks that will make you feel like a true industry leader in no time!

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