You need to stop selling

You need to stop selling šŸ›‘ 

There are some unwritten rules I always try to follow:

Never keep someone on hold for too long. Always add ā€œlolā€ to soften the blow of passive-aggressive texts.

And, never, ever be overly pushy.

In the sales world, it's easy to get caught up in the relentless pursuit of closing the deal. It's the heartbeat of our industry, right?

But... What if the real secret isn’t in the hard sell?

This idea has been playing on repeat in my mind lately, and I think it’s high time we reconsider our strategy.

I’m suggesting a little twist…

We need to stop selling and start helping.

Today in 6 minutes or less:

āœ”ļø PSA: Stop selling

āœ”ļø 4 ways to find your sales superpower

āœ”ļø How traditional sales can hurt your progress

YOU NEED TO STOP SELLING

Last Tuesday, I had a virtual coffee with one of my on-team sales geniuses. While I consider myself a skilled salesperson, he approaches sales like an art.

He dropped a line that's been echoing in my mind since.

I feel like more people need to hear this:

ā€œThere's a difference between selling and helping. One pushes, the other pulls.ā€

On some days, you might have the Midas touch, where every lead you approach turns to gold. But then there are days where all you did was help a potential client solve a trivial issue…

Which eventually led to a significant sale down the road.

Both have HUGE value.

True, isn’t it?

In my experience, both approaches come with their unique set of rewards.

Some of my most significant sales breakthroughs come during the times I’m not even trying to sell.

It's during those times when we're genuinely engaging, understanding pain points, and suggesting solutions…

Effectively helping.

Then there's the other side. Being trapped in a cycle of pushy pitches that feel like a never-ending treadmill. šŸ˜“ 

You're moving, sure, but are you getting anywhere meaningful?

Perhaps it's time to switch gears. Instead of always trying to close the deal, maybe we should focus on opening a relationship.

4 WAYS TO FIND YOUR SALES SUPERPOWER

I’ve got a framework that turns the traditional sales perspective on its head and evolves it into a sales superpower. Given that we’re shifting from selling to helping, let’s dub this the ā€œHELPā€ framework.

Here’s how you can harness "HELP":

1. HUMANITY: THE TRUE SALES ADVANTAGE

In sales, authenticity is your secret weapon.

Author and motivational speaker Zig Ziglar put it so well, ā€œStop selling. Start helping.ā€ It’s a simple shift in mindset, but the ripple effects change everything.

Sure, you might strike gold by landing a whale of a client using traditional hard-sell tactics.

But let’s be real: for the majority, that approach might feel like trying to fit a square peg in a round hole.

That’s why I focus on opportunities where authenticity and humanity lead the charge. Most people should be, too.

Authentic sales – grounded in actual help and value – may not have the flashiness of aggressive sales pitches, but remember, authentic doesn’t mean ineffective.

There’s power in being genuine. It unlocks a world of opportunities.

Trust is built, relationships are forged, and customer loyalty skyrockets.

Embrace your humanity, and you’ll find more doors opening, fewer competitors in the authentic space, and an overall more enjoyable sales journey.

2. EMPATHY: THE RECIPE FOR WINS

If there’s a trait that’s the cornerstone of effective selling, it’s empathy.

It’s the ability to understand and share the feelings of another, and it’s pivotal in shifting from a selling to a helping mindset.

A significant portion of successful sales strategies boils down to two core steps:

  1. Understanding the client’s needs (challenging).

  2. Meeting those needs in a meaningful way (even more challenging).

It’s a ā€œlisten more, talk lessā€ strategy, if you will.

Another golden nugget that’s been immensely beneficial: ā€œPeople don’t care how much you know until they know how much you care.ā€ 

Words to live by in sales.

It might all sound quite straightforward, but the results? They’re anything but ordinary.

Empathy + understanding + authenticity is a recipe you don’t want to underestimate.

3. LEARNING: GROWTH FUEL

When it comes to sales and continuous improvement, learning is key.

But there’s a balance to everything, including learning and adapting.

Continuous learning in sales often comes from a desire to improve and adapt to the ever-changing landscape.

This is why you should always be open to new ideas and strategies – it keeps you relevant and effective.

My most groundbreaking strategies will usually come to me during a reflective pause or a conversation with a peer or mentor.

So, if you’ve gained a new insight, don’t take it lightly – and certainly don’t let it gather dust.

Your best strategies need room to grow, and they’ll wither if you don’t do anything with them.

4. PROACTIVENESS: CUSTOMER-CENTRIC ACTION

When we talk about shifting from selling to helping, it's not just a mindset change; it’s a call to action.

Here’s where Proactiveness comes into play.

Go beyond being reactive.

When you are proactive, you anticipate the needs of your clients before they voice them. It’s like handing them a cup of coffee just as they realize they need it.

Magic, right?

In a world drowning in notifications and automated messages, being genuinely proactive is like a breath of fresh air. It shows you care, understand, and are here to offer real value.

Remember, proactiveness doesn’t mean pushing.

It means paving the way for solutions before the problems even surface. It’s foreseeing the hurdles and providing a helping hand to jump through them.

Be proactive, anticipate needs, offer value, and watch how the narrative changes from ā€œThey are trying to sell somethingā€ to ā€œThey are here to help me.ā€

THE CONSEQUENCES OF ā€œJUST SELLINGā€

I said shifting from selling to helping can be transformative, and I stand by it.

A seasoned salesperson once told me that most of their peers are slowly burning out from one thing:

Not the targets or the competition…

But from just selling.

Honestly? It didn’t shock me.

The truth is that many people are living a transactional kind of life.

They wake up, go to a job they find draining, deal with clients they find demanding, pitch products they find uninspiring, and build relationships they find fleeting…

Simply selling ā€œsoftwareā€ can be challenging, maybe even exciting, for a while.

But what about for three years?

It’ll earn you a living, but it’ll drain your spirit.

That unsettles me.

I’ve begun to realize that the worst thing that can happen to you certainly isn’t losing a sale…

It’s living in a cycle of endless pitches and never striving for connection.

That’s the kind of selling that’s unrewarding…

The selling that creeps up over time while you sacrifice little parts of your authenticity to others’ needs, demands, and expectations.

Own your approach so you can bring value to every interaction.

Let’s live fulfilling lives. Let’s stop selling.

Let’s own helping businesses.

-Matt

COOL FREE THING šŸ‘‡ļø 

Quick heads up: we’ve got a new system for freebies.

Freebies will only be available for 3 days, and then they’ll go into the vault. šŸ‘‹

So grab them while you can!

🌟 Here’s the truth: Vision is our fastest sense. Therefore, your design gets judged before leads know anything else about you or your business.

That’s why the difference between a ā€œwowā€ and a ā€œmehā€ funnel comes down to the details.

To help you elevate your designs, we’re sharing our Image Elevation Templates—drag-and-drop Canva templates that instantly uplevel your images from plain to polished. These are the same templates our on-team designer uses to make images stand out on funnels.

Just click the link below to access the templates. You can use these with a free Canva account. šŸ‘‡ļø 

News you want to read...

šŸ¤– The future is here! Tesla revealed robots that serve drinks and robotaxis with no pedals and steering wheel at its "We, Robot" event.

šŸŒ• NASA-associated physicists created the Coordinated Lunar Time, a time zone for our Moon!

šŸ­ Foxconn, the largest contract electronics manufacturer, plans to build the world's largest manufacturing facility to build Nvidia superchips in Mexico.

READY TO JOIN THE HL PRO TOOLS FAM?

Ready to kick your agency into high gear? HL Pro Tools has got your back with two awesome options to join our community and start making moves:

🌟 Get branded support for your HighLevel agency @ hlprotools.com. We give you all the tools you need to kick SaaS, complete with personalized branding that will make you feel like a boss.

🌟 Join our Facebook group and connect with other CEOs who are revolutionizing the game by sharing insider tips and tricks that will make you feel like a true industry leader in no time!

THOUGHTS ON TODAY'S MARGIN MAKERS?

Login or Subscribe to participate in polls.

DID A FRIEND FORWARD YOU THIS NEWSLETTER?

First, give them a BIG thank you!

Then, subscribe here to get your free weekly dose of entrepreneur life hacks.